Professional Summary
Professional Overview
Hannah Beals is the Chief Executive Officer at OUAI, a leading prestige haircare brand. With over a decade of experience in the fashion and beauty industries, she has established herself as a strategic marketing and brand-building expert, driving impactful results for innovative, high-growth companies.
Experience Summary
Current Role
As the CEO of OUAI, Hannah is responsible for overseeing the brand's overall strategy, operations, and growth initiatives. She has played a pivotal role in positioning OUAI as a disruptive force in the haircare market, leveraging her deep understanding of consumer trends, digital marketing, and product development to drive the brand's rapid expansion and recognition.
Career Progression
Prior to her current role, Hannah served as the Chief Brand Officer and Vice President of Brand Marketing at OUAI, where she was instrumental in shaping the brand's unique voice, identity, and go-to-market strategies. She has also held marketing leadership positions at Australian Fashion Labels Pty Ltd, BCBGMAXAZRIAGROUP, and Forever 21, allowing her to develop a comprehensive understanding of the global fashion and beauty landscapes.
Academic Background
Hannah holds a Bachelor's degree in Communications from the University of Southern California, where she honed her skills in public relations and marketing.
Areas of Expertise
- Brand strategy and development
- Omnichannel marketing and digital transformation
- Consumer insights and product innovation
- Influencer and celebrity partnerships
- Cross-functional team leadership and talent management
Professional Impact
During her tenure at OUAI, Hannah has led the brand's successful expansion into new domestic and international markets, while also driving the development of innovative product lines that have resonated with a growing customer base. Her strategic vision and entrepreneurial mindset have been instrumental in establishing OUAI as a leading voice in the haircare industry.
Conclusion
With her exceptional track record of driving growth and innovation, Hannah Beals is poised to continue propelling OUAI's success as a trailblazer in the beauty and personal care space. Her deep expertise, collaborative leadership style, and customer-centric approach make her a valuable asset to the company and the industry as a whole.
