Professional Summary
Professional Overview
Hannah Godfred is a seasoned retail and eCommerce professional currently serving as the Director at Thrasio, a leading consumer products company. With a strong background in omni-channel brand management, digital merchandising, and new business development, she brings a wealth of expertise to her role.
Experience Summary
Current Role
As the Director at Thrasio, Hannah is responsible for overseeing the company's omni-channel brand management strategy. In this role, she leverages her deep understanding of consumer trends and market dynamics to drive the successful integration and growth of acquired brands across various digital and physical channels. Hannah's strategic approach and data-driven decision-making have been instrumental in Thrasio's continued expansion and market leadership.
Career Progression
Prior to her current position, Hannah held several progressive roles within the retail and eCommerce industry. As the Director of Omni-Channel Brand Management at Thrasio, she led the successful transition and integration of acquired brands, optimizing their online presence and driving cross-channel synergies. In her previous role as Senior Brand Manager, Direct-To-Consumer, she spearheaded the development and implementation of innovative digital merchandising strategies, resulting in significant revenue growth and improved customer engagement.
Earlier in her career, Hannah gained valuable experience in eCommerce merchandising, category management, and marketing at Keurig Dr Pepper Inc., Staples, and Extraprise. Her diverse background and proven ability to navigate complex retail environments have positioned her as a trusted advisor and an influential leader within the industry.
Academic Background
Hannah holds a Bachelor's degree in Business Administration from the University of Massachusetts, Amherst, where she graduated with honors.
Areas of Expertise
- Omni-channel brand management
- Digital merchandising and eCommerce optimization
- Category management and new business development
- Data-driven decision-making and strategic planning
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Thrasio, Hannah has played a pivotal role in the successful integration and growth of several acquired brands. Through her strategic guidance and data-driven approach, she has consistently delivered impressive results, including a 25% increase in online sales and a 15% improvement in customer retention rates for the brands under her management.
Conclusion
With her exceptional track record of driving innovation and delivering measurable results, Hannah Godfred is poised to continue making a significant impact in the retail and eCommerce industry. Her depth of experience, strategic mindset, and passion for driving growth make her a valuable asset to Thrasio and the brands she oversees.
