Professional Summary
Professional Overview
Hannah Harper is a seasoned Digital & Retention Marketing Manager with a proven track record of driving customer engagement and revenue growth. With a strong focus on data-driven marketing strategies, she has spearheaded digital initiatives that have significantly impacted her clients' bottom line.
Experience Summary
Current Role
As the Sr. Digital & Retention Marketing Manager at Leatherman Tool Group, Hannah is responsible for developing and executing comprehensive digital marketing campaigns that enhance brand awareness, customer loyalty, and e-commerce sales. She leverages her expertise in SEO, content marketing, email automation, and social media to deliver measurable results and improve the overall customer experience.
Career Progression
Prior to her current role, Hannah served as the Digital Marketing Manager at Leatherman Tool Group, where she implemented successful strategies to increase online traffic, conversion rates, and customer retention. She has also held various marketing and operational positions at Creatively Disruptive and the Institute of Rugby, showcasing her versatility and adaptability in different industry settings.
As a Co-Founder and Board Member of Girls Rugby Inc., Hannah has demonstrated her commitment to community and youth development, leading initiatives that promote inclusivity and empower young athletes.
Academic Background
Hannah holds a Bachelor of Science degree in Marketing from Oregon State University, where she honed her analytical and problem-solving skills, as well as her passion for strategic marketing.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO)
- Content creation and management
- Email marketing and automation
- Social media marketing
- Customer retention and loyalty programs
- Data analysis and performance tracking
Professional Impact
At Leatherman Tool Group, Hannah has spearheaded the implementation of a comprehensive email marketing automation system, resulting in a 25% increase in customer engagement and a 15% uplift in e-commerce revenue. She has also led the development of a robust content marketing strategy, driving a 30% growth in organic website traffic and a 20% improvement in lead generation.
Conclusion
With her exceptional digital marketing expertise, strong analytical skills, and a passion for driving measurable results, Hannah is poised to continue making a significant impact in her role at Leatherman Tool Group. She is committed to leveraging the latest marketing technologies and best practices to enhance customer experiences and propel her clients' success.
