Professional Summary
Professional Overview
Hannah Kollock is an experienced digital marketing and growth strategy professional, currently serving as the Director of Growth and Retention at OUAI. With a strong background in driving customer acquisition, engagement, and retention across the beauty and wellness industries, she is a strategic leader adept at leveraging data-driven insights to fuel business growth.
Experience Summary
Current Role
As the Director of Growth and Retention at OUAI, Hannah is responsible for developing and implementing comprehensive growth strategies to drive new customer acquisition, optimize user experience, and enhance customer loyalty. She oversees the execution of targeted marketing campaigns, digital optimization initiatives, and strategic partnerships to accelerate the brand's expansion and strengthen its market position.
Career Progression
Prior to her current role, Hannah held several leadership positions in the beauty and wellness sectors, including Director of Growth Marketing at Vacation Inc., Digital Marketing Director at COOLA, and Digital Performance Marketing Manager at Milk Makeup. Throughout her career, she has consistently demonstrated her ability to analyze market trends, identify growth opportunities, and implement innovative solutions to achieve measurable results.
Academic Background
Hannah holds a Bachelor of Arts degree in Broadcast Journalism from Syracuse University, where she graduated with honors and gained valuable experience in media production and content creation.
Areas of Expertise
- Digital marketing strategy and campaign planning
- Customer acquisition and retention
- Growth hacking and optimization
- Data analysis and performance reporting
- Cross-functional team leadership and collaboration
- Omnichannel marketing integration
Professional Impact
During her tenure at OUAI, Hannah has spearheaded the development of a comprehensive growth strategy that has resulted in a significant increase in new customer acquisition and a notable improvement in customer lifetime value. Her data-driven approach and ability to identify and capitalize on emerging market trends have positioned the brand for continued success in the highly competitive beauty industry.
Conclusion
With her extensive experience, strategic mindset, and track record of driving measurable growth, Hannah Kollock is a valuable asset to the OUAI team. She is committed to leveraging her expertise to further expand the brand's reach, enhance customer loyalty, and contribute to its long-term success in the ever-evolving beauty and wellness landscape.
