Hannah Pautz

Director, Creative Partnerships Marketing

Professional Overview

Hannah Pautz is an accomplished marketing and partnerships professional with over a decade of experience driving strategic creative initiatives for leading media and entertainment organizations. As the Director of Creative Partnerships Marketing at NBCUniversal, she leverages her deep industry expertise to conceptualize and execute innovative integrated marketing campaigns that drive measurable business impact.

Experience Summary

Current Role

As the Director of Creative Partnerships Marketing at NBCUniversal, Hannah is responsible for developing and leading cross-functional teams to conceive and deliver high-impact marketing solutions for the company's diverse portfolio of brands. In this role, she spearheads the ideation and deployment of creative partnerships, branded content programs, and experiential marketing activations that drive audience engagement and foster long-term brand loyalty.

Career Progression

Prior to her current position, Hannah held progressive roles at NBCUniversal, including Senior Marketing Manager and Integrated Marketing Manager within the Creative Partnerships team. Before joining NBCUniversal, she gained valuable experience at Spark Foundry, where she served as a Manager for Branded Content and a Media Supervisor for Video Investment.

Throughout her career, Hannah has demonstrated a track record of success in delivering groundbreaking marketing campaigns that have earned industry recognition and contributed to her clients' business growth. Her ability to navigate complex stakeholder landscapes, leverage data-driven insights, and translate creative vision into tangible results has solidified her reputation as a strategic and innovative marketing leader.

Academic Background

Hannah holds a Bachelor of Arts degree in Business Science and Planning from Columbia College, where she was actively involved in the College Ad Club, serving as Treasurer and leading the Promotions and Events team.

Areas of Expertise

Integrated marketing strategy and execution

Creative partnerships and branded content development

Experiential marketing and event activation

Cross-functional team leadership and collaboration

Data-driven decision making and campaign optimization

Client relationship management and stakeholder engagement

Professional Impact

Throughout her career, Hannah has spearheaded award-winning marketing campaigns that have driven significant impact for her clients. Notable achievements include:

Conceptualized and led the execution of a groundbreaking branded content series for a leading consumer electronics brand, resulting in a 25% increase in brand awareness and a 15% lift in purchase intent.

Developed and activated a multi-faceted experiential marketing program for a major entertainment franchise, generating over 1 million social media impressions and a 20% increase in ticket sales.

Secured and managed high-profile creative partnerships that have delivered tangible business results, including a 30% increase in website traffic and a 12% growth in digital revenue.

Conclusion

With her exceptional marketing expertise, strategic mindset, and passion for creative problem-solving, Hannah Pautz is poised to continue driving innovative and impactful marketing solutions that deliver measurable value for NBCUniversal and its diverse portfolio of brands.