Hannah Shain

VP of Marketing, Relo Metrics

Professional Overview
Hannah Shain is an accomplished marketing executive with over a decade of experience driving growth and innovation for technology and service-based organizations. As the Vice President of Marketing at Relo Metrics, she is responsible for leading the company's global marketing strategy, overseeing brand development, digital marketing, demand generation, and customer engagement initiatives.

Experience Summary

Current Role
In her role as VP of Marketing at Relo Metrics, Hannah is instrumental in shaping the company's go-to-market approach and amplifying its position as a leading provider of relocation analytics and advisory services. She has spearheaded the development of data-driven marketing campaigns that have resulted in increased brand awareness, lead generation, and customer acquisition. Under her leadership, the marketing team has implemented cutting-edge digital strategies to optimize the customer experience and drive measurable business impact.

Career Progression
Prior to joining Relo Metrics, Hannah held marketing leadership positions at various organizations, including SmartBug Media and Rally Software Development. As the Vice President of Marketing at SmartBug Media, she led a team of marketing professionals in delivering integrated campaigns that drove significant revenue growth and client success. Earlier in her career, Hannah gained valuable experience in customer advocacy and field marketing roles at Rally Software, where she honed her skills in event planning, lead generation, and customer engagement.

In addition to her corporate experience, Hannah co-owned and operated Mainstreet Flower Market, a successful wedding design and floral business, for over seven years. This entrepreneurial venture provided her with a unique perspective on the challenges and opportunities faced by small businesses, which she now leverages to better understand and serve Relo Metrics' diverse client base.

Academic Background
Hannah holds a Bachelor of Arts degree in Communications from the University of Colorado Boulder, where she graduated with distinction and was an active member of several student organizations.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Digital marketing and lead generation

• Customer experience and retention

• Cross-functional team leadership

• Entrepreneurship and small business operations

Professional Impact
Throughout her career, Hannah has consistently demonstrated her ability to drive measurable results and positively impact the organizations she has served. At SmartBug Media, she spearheaded the development of a comprehensive content strategy that led to a 30% increase in website traffic and a 25% improvement in lead conversion rates. At Rally Software, she played a pivotal role in the company's customer advocacy program, which resulted in a 15% increase in customer referrals and a 20% improvement in customer satisfaction scores.

Conclusion
With her extensive marketing expertise, strong leadership skills, and deep industry knowledge, Hannah is poised to continue driving remarkable growth and innovation at Relo Metrics. Her proven track record of success, coupled with her passion for delivering exceptional customer experiences, make her a valuable asset to the organization and a respected voice in the marketing community.