Hannah Zachritz
Director of Digital Product, Warby Parker
Professional Overview
Hannah Zachritz is a seasoned digital product leader with over a decade of experience in ecommerce, technology, and education. As the Director of Digital Product at Warby Parker, she oversees the strategic development and execution of the company's innovative digital products and experiences.
Experience Summary
Current Role
In her current role as Director of Digital Product at Warby Parker, Hannah is responsible for driving the vision, strategy, and delivery of the company's online platforms, mobile applications, and digital customer touchpoints. She leads a team of talented product managers, designers, and engineers to create seamless and engaging digital experiences that delight Warby Parker's growing customer base. Under her leadership, the digital product team has achieved significant milestones, including the successful launch of a new mobile app, the optimization of the ecommerce platform, and the implementation of advanced personalization and recommendation capabilities.
Career Progression
Prior to her current role, Hannah served as the Senior Product Manager, Ecommerce at Warby Parker, where she was instrumental in scaling the company's online sales and improving the overall customer experience. Before joining Warby Parker, Hannah held product management positions at Wiivv, Chegg Inc., and Uversity, Inc. (powered by TargetX), where she demonstrated her ability to drive innovation, enhance user engagement, and deliver measurable business impact.
Academic Background
Hannah holds a Bachelor of Arts degree in Business Administration from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Digital product strategy and roadmap development
- Ecommerce optimization and online customer experience
- User-centered design and data-driven decision making
- Agile product development and cross-functional collaboration
- Digital transformation and innovation within the retail industry
Professional Impact
During her tenure at Warby Parker, Hannah has played a pivotal role in the company's digital transformation, leading the development of award-winning mobile applications and web experiences that have contributed to significant growth in online sales and customer engagement. Her industry expertise and strategic vision have positioned Warby Parker as a leader in the digital eyewear space.
Conclusion
With a proven track record of driving digital innovation and delivering measurable business results, Hannah Zachritz is a highly respected digital product leader. Her deep understanding of the retail industry, coupled with her passion for creating exceptional customer experiences, makes her a valuable asset to Warby Parker as the company continues to expand its digital footprint and solidify its position as a leading omnichannel eyewear brand.
