Hardeep Singh

Director of Performance Marketing

Professional Overview
Hardeep Singh is an accomplished digital marketing leader with over 5 years of experience driving impactful performance marketing strategies. As the Director of Performance Marketing at Attentive, he leverages his expertise in search engine marketing (SEM), paid social advertising, and data-driven campaign optimization to deliver exceptional results for the company.

Experience Summary

Current Role
As the Director of Performance Marketing at Attentive, Hardeep is responsible for overseeing the company's end-to-end performance marketing initiatives. He leads a talented team in developing and executing targeted campaigns across search, social, and other digital channels, consistently driving high-quality leads and revenue growth. Under his leadership, Attentive has seen a 35% year-over-year increase in paid media return on investment (ROI).

Career Progression
Prior to his current role, Hardeep held various marketing positions, steadily advancing his expertise. As the Senior Performance Marketing Manager at Attentive, he played a key role in scaling the company's paid media efforts, resulting in a 28% increase in website conversions. Before that, he served as a Digital Marketing Manager and Demand Generation Marketing Manager at Twilio Inc., where he optimized paid search and display campaigns, contributing to a 22% growth in lead generation.

Academic Background
Hardeep holds a Bachelor of Science in Electrical Engineering from the University of California, Berkeley, where he graduated with honors.

Areas of Expertise

• Performance marketing strategy and execution

• Search engine marketing (SEM) and paid search optimization

• Paid social media advertising and campaign management

• Data analysis and campaign optimization

• Cross-channel marketing integration

• Team leadership and talent development

Professional Impact
Throughout his career, Hardeep has consistently demonstrated his ability to drive measurable results. He has spearheaded the launch of several successful performance marketing campaigns, leading to significant improvements in key metrics such as cost per acquisition (CPA), click-through rate (CTR), and return on ad spend (ROAS). His data-driven approach and innovative mindset have earned him recognition as a trusted advisor and thought leader in the performance marketing space.

Conclusion
Hardeep Singh is a seasoned digital marketing professional with a proven track record of driving growth and performance excellence. In his current role as Director of Performance Marketing at Attentive, he continues to leverage his expertise to deliver exceptional results and position the company for continued success in the competitive digital landscape.