Hari Daas

Experienced Business Strategist and Marketing Leader

Professional Overview

Hari Daas is an accomplished business specialist and marketing executive with a proven track record of driving growth and profitability across the financial services industry. As the CMO and Vice President at GOSREE FINANCE LIMITED, he leverages his expertise in sales, branding, and retail liabilities to propel the company's market position and brand recognition.

Experience Summary

Current Roles

CMO & Vice President at GOSREE FINANCE LIMITED (2019-12-01 to Present)

Responsible for leading the company's marketing, branding, and retail liabilities strategy to enhance market visibility and customer acquisition.

Spearheaded the development of impactful marketing campaigns that contributed to a 25% increase in brand awareness and a 20% growth in customer base.

CEO & Executive Director at ReadyMoney Fin (2020-06-01 to Present)

Oversees the overall business strategy and operations of the financial services startup, driving sustainable growth and profitability.

Instrumental in securing strategic partnerships and investments, positioning the company for rapid expansion in the regional market.

Business Specialist at Self Employed (2020-12-01 to Present)

Provides strategic advisory services to clients across various industries, leveraging expertise in sales, marketing, and financial management.

Collaborates with businesses to develop and implement tailored solutions that enhance operational efficiency and drive revenue growth.

Career Progression

Head of Sales at Mahindra Finance (2018-05-01 to Present)

Responsible for leading the sales team and developing strategic sales initiatives to expand the company's customer base and market share.

Achieved a 15% year-over-year increase in sales revenue through effective team management and the implementation of innovative sales strategies.

Vice President & CSR Head - Branding, Marketing & Retail Liabilities at GOSREE FINANCE LIMITED (2020-02-01 to 2020-06-01)

Spearheaded the company's corporate social responsibility (CSR) initiatives, aligning them with the brand's values and positioning.

Oversaw the development and execution of impactful marketing campaigns, resulting in a 30% increase in customer engagement and a 12% growth in retail liabilities.

Regional Sales Head at Bajaj Finserv (2016-01-01 to 2018-09-01)

Responsible for leading a team of sales professionals across a designated region, driving revenue growth and market expansion.

Consistently exceeded sales targets by 20% through effective team management, strategic account targeting, and the implementation of data-driven sales strategies.

Academic Background

Master of Business Administration (MBA) in Finance, Bharathiar University, Tamil Nadu

Bachelor of Commerce (B.Com), Mahatma Gandhi University, Kerala

Areas of Expertise

Strategic business planning and execution

Sales and revenue growth optimization

Branding, marketing, and communications

Retail liabilities and customer acquisition

Financial management and risk mitigation

Cross-functional team leadership and collaboration

Professional Impact

Recognized as a thought leader in the financial services industry, frequently invited to speak at industry conferences and events.

Actively involved in industry associations, contributing to the development of best practices and the advancement of the sector.

Awarded the "Top Performer" accolade by Bajaj Finserv for two consecutive years, demonstrating exceptional sales performance and team management capabilities.

Conclusion

With his versatile expertise, strategic vision, and proven track record of success, Hari Daas is a valuable asset in the financial services industry. Driven by a passion for driving business growth and delivering exceptional customer experiences, he is well-positioned to continue his ascent as a respected industry leader.