Harish V
Associate Director | B2B Marketing
Professional Overview
Harish V is an accomplished marketing and analytics professional with over 15 years of experience in the IT and consulting industry. As the Associate Director of B2B Marketing at Fractal, he leverages his expertise in data-driven marketing strategies, product analytics, and business consulting to drive impactful results for his clients.
Experience Summary
Current Role
As the Associate Director of B2B Marketing at Fractal, Harish is responsible for developing and executing comprehensive marketing strategies to support the company's B2B offerings. He works closely with cross-functional teams to identify target market segments, craft compelling value propositions, and implement effective lead generation and nurturing campaigns. Through his strategic guidance and analytical insights, Harish has helped Fractal strengthen its market presence and secure new business opportunities.
Career Progression
Prior to his current role, Harish served as the Associate Director of Product Analytics at Fractal, where he leveraged his expertise in data analysis and business consulting to help clients optimize their product performance and drive customer-centric innovation. Before joining Fractal, he held senior consulting roles at SOL Analytics Business Solutions and ITC Infotech, where he honed his skills in data-driven decision making, process improvement, and client relationship management.
Harish began his career as a Software Engineer at Infosys, where he developed a strong foundation in technology and project management. His ability to bridge the gap between business and technology has been instrumental in his career progression, allowing him to take on increasingly strategic roles and contribute to the success of his organizations.
Academic Background
Harish holds a Bachelor's degree in Computer Science from Visvesvaraya Technological University, where he graduated with distinction.
Areas of Expertise
- B2B marketing strategy and execution
- Product analytics and optimization
- Data-driven decision making
- Business consulting and process improvement
- Client relationship management
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Harish has demonstrated a track record of driving measurable business impact. At Fractal, he has played a pivotal role in strengthening the company's B2B marketing efforts, leading to increased brand visibility, lead generation, and revenue growth. His ability to leverage data-driven insights to inform strategic decisions has made him a trusted advisor to his clients, helping them navigate complex challenges and unlock new opportunities for growth.
Conclusion
Harish's diverse experience, analytical acumen, and strategic mindset make him a valuable asset to the organizations he serves. As he continues to excel in his current role at Fractal, he is well-positioned to further develop his expertise and contribute to the company's ongoing success in the B2B marketing landscape.
