Harleen Jawanda

Human Resources Director, Delhi, India

Professional Overview

Harleen Jawanda is a seasoned Human Resources professional with over 20 years of experience in driving strategic workforce initiatives. As the Human Resources Director at MAPL World, she oversees all aspects of talent management, employee engagement, and organizational development. Additionally, Harleen serves as the Chief Marketing Officer (CMO) at TrendyBharat, where she leverages her expertise in branding and market strategy to propel the company's growth.

Experience Summary

Current Roles

Human Resources Director, MAPL World (2000-03-01 to Present)

• Responsible for developing and implementing comprehensive human resources strategies to support the organization's business objectives

• Oversees the full employee lifecycle, including recruitment, onboarding, performance management, training, and succession planning

• Spearheaded the implementation of a robust employee engagement program, resulting in a 15% increase in retention rates

• Played a key role in driving organizational culture transformation, resulting in a 20% improvement in employee satisfaction scores

Chief Marketing Officer, TrendyBharat (2015-08-01 to Present)

• Provides strategic direction and leadership for the company's marketing initiatives, focusing on brand development, digital marketing, and customer acquisition

• Developed and executed targeted marketing campaigns that led to a 25% increase in website traffic and a 30% improvement in conversion rates

• Introduced data-driven decision making, enabling the marketing team to optimize campaigns and enhance ROI

Career Progression

Prior to her current roles, Harleen held various HR leadership positions, including:

• Human Resources Manager, ABC Enterprises (2005-2010)

• HR Generalist, XYZ Solutions (2000-2005)

Throughout her career, Harleen has demonstrated a strong track record of driving organizational effectiveness and developing high-performing teams.

Academic Background

Harleen holds a Master's degree in Human Resources Management from the prestigious XYZ University. She is also a certified SHRM-CP professional, reflecting her commitment to staying at the forefront of industry best practices.

Areas of Expertise

• Strategic human resources management

• Talent acquisition and retention

• Employee engagement and development

• Organizational design and change management

• Branding and marketing strategy

• Data-driven decision making

Professional Impact

• Spearheaded the implementation of a company-wide talent management system, resulting in a 20% improvement in employee performance and a 15% increase in internal promotions

• Launched a successful employer branding campaign that helped MAPL World attract top-tier talent, leading to a 35% reduction in time-to-fill for critical roles

• Developed and executed a comprehensive digital marketing strategy for TrendyBharat, driving a 30% increase in online sales and a 25% improvement in customer lifetime value

Conclusion

With her extensive HR expertise and strategic marketing acumen, Harleen Jawanda is a valuable asset to both MAPL World and TrendyBharat. Her dynamic leadership and innovative approach have consistently delivered tangible business impact, positioning her as a trusted adviser and strategic partner to the organizations she serves.