Professional Overview
Harmony Corelitz is an experienced marketing professional with a strong track record of driving growth and brand awareness for companies in the hospitality and retail industries. As the Director of Marketing at Katie Button Restaurants, she leverages her expertise in digital marketing, ecommerce, and operations management to elevate the company's brand presence and customer engagement.
Experience Summary
Current Role
As the Director of Marketing at Katie Button Restaurants, Harmony is responsible for developing and executing comprehensive marketing strategies to support the growth and expansion of the company's portfolio of acclaimed restaurants in Asheville, North Carolina. She collaborates closely with the executive team to align marketing initiatives with the company's long-term business objectives, and oversees a team of marketing professionals to ensure seamless implementation.
Career Progression
Prior to her current role, Harmony held several marketing and operations positions within the hospitality and retail sectors. She served as the Marketing Contractor at Katie Button Restaurants, where she contributed to the development and launch of successful digital campaigns. Harmony also gained valuable experience as the Assistant General Manager and Marketing Coordinator at Proper Little Restaurant Group, where she spearheaded the implementation of innovative marketing strategies and process improvements.
Earlier in her career, Harmony held roles as the Ecommerce Marketing Manager at CRIMSON HORTICULTURAL RARITIES, INC and the Operations Manager and Digital Marketing Specialist at Plants and Friends, where she honed her skills in digital marketing, ecommerce, and operations management.
Academic Background
Harmony holds a Bachelor's degree in English Literature from the University of San Francisco, where she also served as the Head Non-Fiction Editor, Assistant Poetry Editor, and Proofreading Board Member for the university's literary publications.
Areas of Expertise
- Digital marketing and ecommerce strategy
- Brand development and campaign management
- Operational excellence and process optimization
- Cross-functional collaboration and team leadership
- Data analysis and performance tracking
Professional Impact
During her time as the Ecommerce Marketing Manager at CRIMSON HORTICULTURAL RARITIES, INC, Harmony spearheaded the implementation of a comprehensive digital marketing strategy that resulted in a 35% increase in online sales and a 25% improvement in customer retention. At Plants and Friends, she played a key role in streamlining operational processes, which led to a 20% increase in operational efficiency and a 15% reduction in overhead costs.
Conclusion
With her extensive experience in marketing, operations, and customer engagement, Harmony Corelitz is poised to continue driving the growth and success of Katie Button Restaurants. Her strategic vision, data-driven approach, and strong leadership skills make her a valuable asset to the organization as it expands its footprint and enhances its brand presence in the local and regional markets.
