Harriet Johnston

Marketing Professional with Extensive Experience in High-Growth Tech Startups

Professional Overview

Harriet Johnston is a versatile marketing professional with a proven track record of driving growth and engagement for leading technology startups. With expertise spanning content, partnerships, and community building, she has made significant contributions to the success of companies like Brex and Uber.

Current Roles

Marketing at Ashby (2022 - Present)

• Responsible for developing and executing innovative marketing strategies to support Ashby's growth initiatives

• Collaborate cross-functionally to create content, cultivate strategic partnerships, and build a thriving community of users

• Leverage data-driven insights to optimize marketing campaigns and drive measurable results

Coach at First Round Capital (2022 - Present)

• Provide strategic guidance and mentorship to founders and marketing teams within First Round Capital's portfolio companies

• Leverage deep industry knowledge and operational experience to help startups overcome challenges and accelerate growth

Career Progression

Head of Partner Marketing, Content, and Community at Brex (2020 - 2022)

• Spearheaded the development and implementation of Brex's partner marketing, content, and community-building initiatives

• Drove significant growth in Brex's partner ecosystem, leading to increased revenue and customer acquisition

• Fostered a thriving community of Brex users, customers, and industry influencers through engaging content and events

Uber Eats Regional Marketing Manager - Australia & New Zealand (2017 - 2019)

• Launched and grew the Uber Eats business in Australia and New Zealand, achieving rapid market expansion and adoption

• Developed and executed localized marketing campaigns to drive customer and restaurant partner acquisition

• Collaborated cross-functionally to identify and address operational challenges, ensuring a seamless user experience

Academic Background

• Juris Doctor, University of Melbourne (2015)

• Bachelor of Laws (Hons) and Bachelor of International Studies, University of Adelaide (2012)

Areas of Expertise

• Marketing strategy and execution

• Content creation and community building

• Partnerships and business development

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

• Played a key role in Brex's rapid growth, helping to scale the partner ecosystem and drive customer engagement

• Spearheaded the successful launch and expansion of Uber Eats in Australia and New Zealand, contributing to the platform's global success

• Recognized as a strategic marketing and community-building expert, with a track record of delivering measurable results for high-growth tech startups

Conclusion

Harriet Johnston is a versatile marketing professional with a diverse background in the technology industry. Her experience in driving growth, building partnerships, and fostering thriving communities positions her as a valuable asset to any organization seeking to accelerate its marketing and brand-building efforts.