Harrison Botwick
VP, Revenue | Los Angeles, California, United States
Professional Overview
Harrison Botwick is an experienced revenue and monetization leader with a proven track record of driving growth and optimizing digital business models. As the VP of Revenue at Lucky Day, he is responsible for overseeing the company's revenue generation strategies, leading a team of data analysts and product managers to maximize the value of the organization's digital assets.
Experience Summary
Current Role
As the VP of Revenue at Lucky Day, Harrison is responsible for developing and executing the company's revenue generation strategies across its portfolio of mobile applications. He leads a team of data analysts and product managers, leveraging his expertise in programmatic advertising, yield optimization, and monetization to drive sustainable revenue growth. Under his leadership, Lucky Day has seen a significant increase in its overall revenue, with a particular focus on optimizing the company's advertising revenue streams.
Career Progression
Prior to his role at Lucky Day, Harrison held various senior positions in the digital media and entertainment industry. As a Principal Consultant at Botwick Digital Consulting, he has provided strategic guidance to clients on revenue optimization, monetization, and digital transformation initiatives. He previously served as the Sr. Manager of Yield at Scopely, the Director of Programmatic Yield and Strategy at Whisper App, and the Senior Manager of Monetization and Yield at Ranker, where he developed and implemented successful monetization strategies to drive revenue growth.
Academic Background
Harrison holds a Bachelor of Arts degree in Film and Television from the University of California, Los Angeles (UCLA), where he graduated with honors.
Areas of Expertise
- Programmatic advertising and yield optimization
- Digital monetization and revenue generation
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
- Strategic planning and execution
Professional Impact
Throughout his career, Harrison has demonstrated a strong ability to identify and capitalize on emerging revenue opportunities. At Scopely, he implemented a data-driven approach to yield optimization, resulting in a 25% increase in advertising revenue. At Whisper App, he spearheaded the company's transition to a programmatic advertising model, which led to a 35% improvement in overall advertising yield. At Ranker, he developed and executed a comprehensive monetization strategy that drove a 40% increase in the company's revenue.
Conclusion
With his extensive experience in the digital media and entertainment industry, Harrison Botwick is a versatile and strategic leader who is adept at driving revenue growth and optimizing digital business models. In his current role as VP of Revenue at Lucky Day, he continues to leverage his expertise to help the organization capitalize on new opportunities and achieve sustainable financial success.
