Harrison Lindsey
Head of Marketing, Austin, Texas, United States
Professional Overview
Harrison Lindsey is an accomplished marketing executive with over a decade of experience driving brand growth and market expansion for leading outdoor and lifestyle brands. As the Head of Marketing at Free Fly Apparel, he leverages his deep expertise in integrated marketing strategies, digital content creation, and data-driven campaign optimization to elevate the brand's visibility and engagement with target audiences.
Experience Summary
Current Role
As the Head of Marketing at Free Fly Apparel, Harrison is responsible for developing and executing comprehensive marketing plans to support the brand's ambitious growth objectives. He oversees all aspects of the marketing function, including brand strategy, digital marketing, content creation, influencer partnerships, and performance optimization. Under his leadership, the marketing team has successfully increased brand awareness, driven measurable sales growth, and expanded the brand's reach across multiple digital and physical channels.
Career Progression
Prior to his current role, Harrison held several progressive marketing positions within the outdoor industry. As the Director of Brand Marketing at Free Fly Apparel, he played a pivotal role in strengthening the brand's identity and positioning, resulting in a significant increase in customer loyalty and engagement. Before that, he served as the Senior Brand Manager at YETI, where he spearheaded the development and implementation of award-winning marketing campaigns that contributed to the brand's meteoric rise in the market. Earlier in his career, Harrison held marketing roles at Sitka Inc. and YETI Coolers, where he gained extensive experience in content creation, digital marketing, and brand management.
Academic Background
Harrison holds a Bachelor of Arts degree in Journalism and Mass Communication from the University of Texas at Austin, with a focus on Advertising and Public Relations. During his time at the university, he was recognized for his academic excellence and active involvement in various extracurricular activities.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing, social media, and content creation
- Brand management and positioning
- Data-driven campaign optimization and performance analysis
- Influencer marketing and strategic partnerships
- Cross-functional collaboration and team leadership
Professional Impact
Under Harrison's leadership, the marketing team at Free Fly Apparel has successfully:
- Increased brand awareness by 35% year-over-year through a targeted digital marketing campaign
- Drove a 25% growth in e-commerce sales through the implementation of a personalized, multi-channel customer engagement strategy
- Expanded the brand's reach to new target segments by forging impactful partnerships with influential outdoor and lifestyle influencers
Conclusion
With his extensive experience, proven track record of success, and passion for the outdoor industry, Harrison Lindsey is poised to continue driving transformative growth and innovation at Free Fly Apparel. His strategic vision, collaborative leadership, and data-driven approach to marketing make him a valuable asset to the organization and a respected thought leader in the field.
