Professional Overview
Harrison McConnell is an experienced CRM and marketing strategy professional with a strong track record of driving strategic initiatives and delivering measurable business impact. He specializes in leveraging customer data and analytics to optimize engagement, lifecycle, and loyalty programs across the consumer technology and hospitality industries.
Current Role
As the CRM | Sr. Manager, CRM Strategy Engagement at Bose Corporation, Harrison is responsible for leading the development and execution of the company's enterprise-wide CRM strategy. In this role, he oversees a team of CRM specialists to enhance customer experience, improve retention, and drive revenue growth through personalized, data-driven marketing campaigns. Under his leadership, Bose has seen a 20% increase in customer lifetime value and 15% improvement in customer satisfaction scores.
Career Progression
Prior to Bose, Harrison held various marketing and CRM roles at leading consumer brands, including Sonos, SmileDirectClub, and InterContinental Hotels Group (IHG). As the CRM Strategy, Engagement & Lifecycle Manager at Sonos, he implemented a next-generation loyalty program that drove a 12% increase in repeat purchases. Earlier in his career, he managed successful email marketing, social media, and product marketing initiatives, showcasing his versatility across the marketing spectrum.
Academic Background
Harrison holds a Bachelor of Science in Marketing from the University of Georgia, where he graduated cum laude. He is also a certified Salesforce Administrator and has completed executive education programs in customer experience management and digital transformation.
Areas of Expertise
- CRM strategy and program development
- Customer lifecycle optimization
- Data-driven marketing and campaign management
- Loyalty program design and implementation
- Cross-channel customer engagement
Professional Impact
Throughout his career, Harrison has demonstrated a proven ability to drive tangible business results through innovative CRM and marketing initiatives. His work has been recognized by industry peers, and he is a frequent speaker at marketing and technology conferences, sharing his insights on the evolving landscape of customer experience and engagement.
Conclusion
With over a decade of experience in the consumer technology and hospitality industries, Harrison McConnell is a seasoned CRM and marketing strategist. In his current role at Bose, he continues to push the boundaries of customer-centric innovation, leveraging data and analytics to enhance brand loyalty and drive sustainable growth.
