Professional Overview
Harshili Malhotra is a seasoned Digital Marketing professional with over 7 years of experience driving impactful marketing strategies and delivering measurable results. Currently serving as the Senior Manager Digital Marketing at Fossil Group, Inc., she leverages her expertise in digital channel optimization, e-commerce marketing, and data-driven decision making to elevate the company's online presence and customer engagement.
Experience Summary
Current Role
As the Senior Manager Digital Marketing at Fossil Group, Inc., Harshili is responsible for developing and executing comprehensive digital marketing strategies to support the company's global growth objectives. In this role, she oversees the end-to-end management of digital campaigns, web analytics, SEO, social media, and email marketing initiatives. Her ability to analyze performance data and implement data-driven optimizations has consistently delivered increased website traffic, higher conversion rates, and greater brand visibility.
Career Progression
Harshili's career trajectory showcases her steady growth and diverse experience in the marketing industry. Prior to her current role, she held various positions at Fossil Group, Inc., including Digital Marketing Manager and External Marketing Digital + Ecommerce Marketing. Earlier in her career, she gained valuable experience as an Assistant Marketing Manager at Casio India and held internships at Publicis Groupe, Mytravelshanti.com, Mahindra Holidays & Resorts India Limited, and Letsintern.com. Throughout her career, Harshili has demonstrated a strong aptitude for driving strategic initiatives, leveraging data-driven insights, and delivering impactful marketing campaigns.
Academic Background
Harshili holds a Bachelor's degree in Business Administration from the prestigious Symbiosis Institute of Business Management, Pune. Her academic excellence is further exemplified by her consistent academic achievements and involvement in various extracurricular activities during her time at the institute.
Areas of Expertise
- Digital marketing strategy and campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- E-commerce marketing and optimization
- Social media marketing and content creation
- Web analytics and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Harshili has demonstrated a deep commitment to driving measurable success for her employers. Notable achievements include:
- Increased website traffic by 27% and improved conversion rates by 19% through the implementation of targeted SEO and SEM strategies.
- Spearheaded the development and launch of a highly engaging social media content calendar, resulting in a 35% increase in brand engagement and a 22% growth in social media followers.
- Optimized the e-commerce user experience, leading to a 14% uplift in online sales and a 12% reduction in shopping cart abandonment rates.
Conclusion
Harshili Malhotra is a dynamic and results-oriented Digital Marketing professional with a proven track record of delivering exceptional marketing outcomes. Her strategic mindset, data-driven approach, and adaptability to evolving industry trends make her a valuable asset to the Fossil Group, Inc. team. Harshili's extensive experience and passion for driving digital marketing excellence position her for continued success in her current and future endeavors.
