Hay-Won B.
Vice President
Seasoned marketing and branding executive with over a decade of experience driving strategic growth and elevating brand visibility across the retail and consumer goods industries. Currently serving as Vice President at Authentic Brands Group, where Hay-Won leverages their deep expertise in brand management, merchandising, and strategic partnerships to spearhead high-impact initiatives that enhance brand equity and optimize financial performance.
Professional Overview
As Vice President, Hay-Won is responsible for overseeing the development and execution of comprehensive brand strategy, leading cross-functional teams to conceptualize and implement innovative marketing campaigns, and forging strategic partnerships that expand the company's reach and influence within the marketplace. With a proven track record of delivering measurable results, Hay-Won is adept at translating data-driven insights into actionable plans that drive revenue growth and strengthen brand positioning.
Experience Summary
Current Role
In their role as Vice President at Authentic Brands Group, Hay-Won is instrumental in shaping the strategic vision and direction for the company's diverse portfolio of lifestyle brands. Leveraging keen analytical skills and a collaborative leadership style, Hay-Won works closely with cross-functional stakeholders to identify and capitalize on emerging market trends, optimize marketing and merchandising strategies, and cultivate strong relationships with key industry partners. Under Hay-Won's guidance, Authentic Brands Group has consistently outperformed industry benchmarks and solidified its reputation as a leader in brand management and development.
Career Progression
Prior to joining Authentic Brands Group, Hay-Won held various leadership positions that have contributed to their well-rounded expertise in the retail and consumer goods sectors. As Co-Founder of blipshift, Hay-Won played a pivotal role in establishing the company as a leading online destination for automotive enthusiasts, overseeing all aspects of brand strategy, marketing, and e-commerce operations. Earlier in their career, Hay-Won honed their skills in merchandise planning, retail management, and brand marketing while serving in roles at Saks Fifth Avenue and Bare Escentuals.
Academic Background
Hay-Won holds a Bachelor of Arts degree in Business Administration from the University of California, Berkeley, where they graduated with distinction and were recognized for their academic excellence.
Areas of Expertise
- Brand management and strategy
- Integrated marketing campaign development
- Retail merchandising and planning
- Strategic partnerships and business development
- Data-driven decision making and performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout their career, Hay-Won has consistently demonstrated the ability to drive transformative change and deliver exceptional results. As a subject matter expert in brand management and marketing, Hay-Won has been instrumental in developing and executing innovative campaigns that have garnered industry recognition and increased brand visibility. Notably, Hay-Won played a pivotal role in the successful launch of several new product lines at Authentic Brands Group, which contributed to significant revenue growth and strengthened the company's market position.
Conclusion
With a proven track record of success and a passion for strategic brand-building, Hay-Won is poised to continue making a meaningful impact within the retail and consumer goods industries. Leveraging their comprehensive expertise and collaborative leadership style, Hay-Won is well-equipped to guide Authentic Brands Group's ongoing evolution and solidify the company's position as a premier brand management and development powerhouse.
