Haydee Luna

Regional Sales and Marketing Director

Professional Overview
Haydee Luna is an accomplished sales and marketing leader with over 25 years of experience in the beauty and luxury industries. As the Regional Sales and Marketing Director at Oscar de la Renta, she oversees the brand's strategic growth and expansion in key markets, leveraging her expertise in driving sales, building brand equity, and developing impactful marketing campaigns.

Experience Summary

Current Role
As the Regional Sales and Marketing Director at Oscar de la Renta, Haydee is responsible for developing and executing sales and marketing strategies that align with the brand's global vision. She leads a team of regional sales and marketing professionals, ensuring seamless coordination and collaboration to deliver exceptional customer experiences. Under her leadership, the brand has experienced consistent growth and strengthened its position in the luxury fragrance market.

Career Progression
Prior to her current role, Haydee held various leadership positions within the beauty and luxury industries. She served as the Regional Sales and Marketing Director for the Fragrance Division at Oscar de la Renta, where she played a pivotal role in driving the division's expansion and enhancing its market presence. Additionally, she held the roles of Regional Sales Director and General Manager at Coty Prestige, where she successfully implemented sales and marketing initiatives that contributed to the company's overall growth. Haydee's extensive experience in the industry has equipped her with a deep understanding of consumer trends, market dynamics, and effective go-to-market strategies.

Academic Background
Haydee holds a Bachelor's degree in Business Administration from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Strategic sales and marketing planning

• Brand building and equity management

• Customer segmentation and targeting

• Omnichannel sales and distribution

• Product launch and campaign management

• Talent development and team leadership

Professional Impact
During her tenure at Oscar de la Renta, Haydee has spearheaded the launch of several successful fragrance collections, each of which has resonated with the brand's target audience and contributed to its overall growth. Her ability to align sales and marketing initiatives with the brand's vision has been instrumental in maintaining its position as a leading player in the luxury fragrance market.

Conclusion
Haydee Luna's extensive experience, coupled with her proven track record of success, makes her a valuable asset to Oscar de la Renta. Her strategic leadership and innovative approach to sales and marketing have consistently driven positive results, positioning the brand for continued growth and success in the years to come.