Hayden Oney
Senior Director of Visual Merchandising & Retail Marketing - Global
Professional Overview
Hayden Oney is an accomplished retail and marketing executive with extensive experience in global visual merchandising and brand strategy. As the Senior Director of Visual Merchandising & Retail Marketing - Global at Fabletics, he leverages his deep industry expertise to drive innovative in-store experiences and impactful marketing campaigns that elevate the brand's presence worldwide.
Experience Summary
Current Role
In his current role at Fabletics, Hayden is responsible for leading the company's global visual merchandising and retail marketing initiatives. He oversees a team of regional experts to ensure consistent brand execution across all Fabletics retail locations, while also developing strategic marketing plans that enhance customer engagement and drive sales. Hayden's strategic vision and data-driven approach have been instrumental in Fabletics' continued growth and market leadership.
Career Progression
Hayden's career in the retail industry spans over 15 years, during which he has held various leadership positions at renowned brands such as Athleta, kate spade new york, Tommy Hilfiger, and Esprit. Throughout his career, he has consistently demonstrated his ability to create visually compelling and operationally efficient retail environments that align with brand positioning and customer preferences. Hayden's expertise in visual merchandising, field management, and retail marketing has been instrumental in driving success for the brands he has represented.
Academic Background
Hayden holds a Bachelor of Fine Arts degree in Visual Merchandising from the Fashion Institute of Technology, where he graduated with distinction.
Areas of Expertise
- Global visual merchandising strategy and implementation
- Retail marketing and brand activation
- Omnichannel customer experience design
- Retail operations and field management
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Fabletics, Hayden has led the development and execution of innovative in-store experiences that have significantly increased customer engagement and sales. He has also spearheaded the integration of digital and physical retail elements, resulting in a seamless and immersive brand experience for Fabletics' customers. Hayden's industry contributions and thought leadership have been recognized through numerous awards and speaking engagements at industry events.
Conclusion
Hayden Oney is a seasoned retail and marketing expert with a proven track record of driving growth and innovation for global brands. With his strategic vision, data-driven approach, and exceptional leadership skills, he is well-positioned to continue shaping the future of retail and marketing in the dynamic and ever-evolving industry.
