Haydn Fleming

Chief Marketing Officer
Dallas, Texas, United States

Professional Overview

Haydn Fleming is an experienced marketing executive with a diverse background spanning retail, content creation, and digital agency leadership. As the Chief Marketing Officer at 2POINT Digital Agency, he oversees the strategic development and execution of integrated marketing campaigns for the agency's clients. With expertise in content marketing, brand strategy, and data-driven decision-making, Haydn is adept at driving measurable results and elevating brand visibility in competitive markets.

Experience Summary

Current Role

Chief Marketing Officer, 2POINT Digital Agency (2023-03-01 to Present)

• Responsible for developing and implementing the agency's comprehensive marketing strategy, including brand positioning, content creation, and demand generation

• Collaborates closely with the executive team to align marketing initiatives with the agency's overall business objectives

• Leads a team of marketing professionals to deliver high-impact campaigns that drive client success and strengthen the agency's market presence

• Serves as a subject matter expert, providing strategic guidance and thought leadership to the agency's clients on emerging marketing trends and best practices

Newsletter Writer, Marketing 123's (2022-07-01 to Present)

• Produces engaging, insightful content for the company's weekly marketing newsletter, covering topics such as digital advertising, social media strategies, and content optimization

• Leverages data-driven insights to inform newsletter topics and tailor content to the audience's needs

• Collaborates with the editorial team to ensure consistent brand messaging and delivery of valuable information to subscribers

Podcast Host, Marketing Minds (2022-11-01 to Present)

• Hosts a popular marketing-focused podcast, interviewing industry leaders and discussing the latest trends, challenges, and innovations in the field

• Provides a platform for thought-provoking discussions and the exchange of best practices among marketing professionals

• Builds a loyal listener base and enhances the podcast's visibility through effective promotion and guest outreach

Career Progression

Marketing Coordinator, Dropoff (2022-01-01 to 2023-03-01)

• Developed and implemented content marketing strategies to drive website traffic, lead generation, and customer engagement

• Collaborated with the sales and operations teams to create targeted, data-driven campaigns that supported the company's growth objectives

• Demonstrated strong project management skills, ensuring the timely delivery of marketing collateral and the execution of cross-functional initiatives

Head of Content Marketing, VideoWise (2021-05-01 to 2022-01-01)

• Spearheaded the development and execution of a comprehensive content marketing strategy, resulting in a 32% increase in website traffic and a 25% boost in lead conversion rates

• Managed a team of content creators and strategists to produce high-quality, engaging content across multiple channels, including the company blog, social media, and video platforms

• Leveraged data analytics to continuously optimize content performance and measure the impact of marketing initiatives

Academic Background

Bachelor of Business Administration, Marketing
University of Texas at Dallas, 2017

Areas of Expertise

• Integrated marketing strategy and campaign development

• Content marketing and creative asset creation

• Data-driven decision-making and performance optimization

• Brand positioning and reputation management

• Cross-functional collaboration and team leadership

Professional Impact

• Developed and executed a successful rebranding initiative for a regional retail company, resulting in a 20% increase in customer acquisition and a 15% boost in revenue

• Launched a content marketing program for a SaaS startup that generated a 45% increase in qualified leads and a 35% improvement in customer retention

• Recognized as a thought leader in the marketing community, contributing to industry publications and speaking at local and national conferences

Conclusion

Haydn Fleming is a dynamic marketing executive with a proven track record of driving business results through innovative, data-driven strategies. With his versatile experience and a passion for staying ahead of industry trends, Haydn is poised to lead marketing initiatives that elevate brands, engage audiences, and deliver measurable impact. As he continues to expand his expertise and industry influence, Haydn is committed to delivering exceptional value to his clients and contributing to the continued growth and success of the marketing profession.