Hayley Beard
Marketing Director
Professional Overview
Hayley Beard is an accomplished marketing executive with over a decade of experience in the beauty and fashion industries. As the Marketing Director at Stoney Clover Lane and the Director of Brand Marketing & Paid Partnerships at THE BEAUTY ED INC, she leverages her expertise in digital marketing, brand strategy, and partnership development to drive growth and engagement for leading consumer brands.
Experience Summary
Current Role
As the Marketing Director at Stoney Clover Lane, Hayley is responsible for overseeing the brand's comprehensive marketing strategy, including digital advertising, influencer collaborations, and omnichannel customer engagement. She has successfully spearheaded innovative campaigns that have resulted in significant increases in website traffic, social media following, and online sales. Additionally, in her role as the Director of Brand Marketing & Paid Partnerships at THE BEAUTY ED INC, Hayley collaborates with influential beauty and lifestyle brands to develop and execute high-impact marketing initiatives that resonate with their target audiences.
Career Progression
Prior to her current positions, Hayley held various marketing roles at renowned brands such as Shiseido, Tarte Cosmetics, and Trish McEvoy. As the Digital Media Marketing Manager at Shiseido & Cle de Peau Beaute, she orchestrated impactful digital campaigns that drove brand awareness and online sales. During her tenure as the Senior Manager of Brand Marketing at Tarte Cosmetics, she spearheaded the successful launch of several new product lines, resulting in significant revenue growth. Hayley's diverse experience and proven track record of delivering measurable results have contributed to her steady career progression.
Academic Background
Hayley holds a Bachelor of Business Administration degree from Loyola University Maryland, where she specialized in Marketing and Fashion Merchandising. Her academic achievements and passion for the industry have laid a strong foundation for her professional success.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Influencer and partnership management
- Omnichannel customer engagement
- Retail merchandising and inventory management
- Data-driven decision making and campaign optimization
Professional Impact
Throughout her career, Hayley has consistently demonstrated her ability to drive tangible business results. At Shiseido, she spearheaded a highly successful digital campaign that resulted in a 25% increase in website traffic and a 15% lift in online sales. At Tarte Cosmetics, she led the launch of a new skincare line that surpassed revenue targets by 20% in the first quarter. Hayley's strategic approach, creative mindset, and data-driven decision-making have positioned her as a valuable asset to the brands she has served.
Conclusion
Hayley Beard is a seasoned marketing leader with a proven track record of success in the beauty and fashion industries. Her extensive experience, innovative mindset, and passion for driving growth through strategic marketing initiatives make her a valuable asset to the brands she serves. As she continues to excel in her current roles, Hayley is poised to make even greater contributions to the industry.
