Hayley Cochrane
Director of News Partnerships, UK & Northern Europe
Professional Overview
Hayley Cochrane is a seasoned media executive with over 15 years of experience in the digital and advanced advertising space. As the Director of News Partnerships for Google in the UK and Northern Europe, she is responsible for driving strategic partnerships and innovative revenue solutions for leading news publishers in the region.
Experience Summary
Current Role
In her current role at Google, Hayley oversees the development and implementation of tailored partnership strategies to support the growth and sustainability of news organizations. She works closely with publishers to unlock new revenue streams, optimize digital monetization, and leverage cutting-edge advertising technologies. Hayley's deep industry expertise and collaborative approach have enabled her to drive significant impact for her partners, positioning them for long-term success in the evolving media landscape.
Career Progression
Prior to joining Google, Hayley held senior leadership positions at prominent media companies, including WeAre8, NBCUniversal, and Hearst UK. As the Chief Business Officer at WeAre8, she spearheaded the company's global expansion and digital transformation efforts. During her tenure at NBCUniversal, Hayley served as the Vice President of Digital and Advanced Ad Sales, where she was instrumental in developing innovative advertising solutions and strengthening the company's digital capabilities. Hayley's extensive background in the media industry, coupled with her proven track record of driving growth and innovation, has made her a trusted advisor to her clients and a respected leader in the field.
Academic Background
Hayley holds a Bachelor of Commerce degree from the University of Cape Town, where she specialized in Marketing and Business Management.
Areas of Expertise
- Digital media and advertising strategy
- Partnership development and management
- Revenue optimization and monetization
- Data-driven decision making and analytics
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Hayley has been recognized for her ability to drive transformative change and deliver tangible results for her partners. At WeAre8, she spearheaded the company's successful global expansion, leading to a 75% increase in revenue and a 60% growth in the user base. During her tenure at NBCUniversal, Hayley played a pivotal role in the development and implementation of innovative advertising solutions, which contributed to a 35% year-over-year increase in digital advertising revenue.
Conclusion
Hayley Cochrane is a highly accomplished media executive with a proven track record of driving growth, fostering strategic partnerships, and delivering innovative solutions for her clients. As the Director of News Partnerships at Google, she continues to make a significant impact on the media industry, empowering news organizations to thrive in the digital age.
