Hayna Kim

Head of Marketing, Phyla

Professional Overview

Hayna Kim is an accomplished marketing executive with over a decade of experience driving growth and innovation for leading cosmetics and beauty brands. As the Head of Marketing at Phyla, she is responsible for spearheading the company's marketing strategy, overseeing brand development, digital campaigns, and go-to-market initiatives to elevate Phyla's position as a premier skincare innovator.

Experience Summary

Current Role

Head of Marketing, Phyla (2024-05-01 to Present)

Developing and executing comprehensive marketing plans to support the launch of Phyla's innovative skincare products

Implementing data-driven digital marketing strategies to drive brand awareness, customer acquisition, and loyalty

Leading cross-functional teams to conceptualize and deliver impactful marketing campaigns that resonate with target audiences

Analyzing market trends and consumer insights to inform product development and positioning

Career Progression

Head of Business Development and Operations, Then I Met You (2022-08-01 to 2024-03-01)

Spearheaded the brand's international expansion, securing partnerships in key markets and overseeing regional operations

Optimized business processes and implemented data-driven decision-making to drive operational efficiencies

Collaborated with the executive team to develop and execute the company's long-term growth strategy

Product Marketing, The Estée Lauder Companies Inc. (2018-09-01 to 2022-07-01)

Drove the successful launch of several high-profile skincare and makeup products, leading to significant revenue growth

Leveraged customer insights and market intelligence to inform product development and go-to-market strategies

Developed impactful digital marketing campaigns that enhanced brand engagement and customer loyalty

Academic Background

Master of Business Administration, New York University Stern School of Business

Bachelor of Arts in Marketing, University of Pennsylvania

Areas of Expertise

Omnichannel marketing strategy and execution

Brand development and positioning

Digital marketing and e-commerce optimization

New product launch and commercialization

International market expansion and operations

Professional Impact

Spearheaded the successful launch of Phyla's latest skincare line, driving a 35% increase in revenue within the first six months

Implemented data-driven marketing strategies at Then I Met You, resulting in a 25% improvement in customer acquisition and a 20% increase in customer lifetime value

Developed award-winning digital campaigns for The Estée Lauder Companies Inc. that earned industry recognition and drove significant brand engagement

Conclusion

With her diverse experience, strong strategic acumen, and proven track record of driving growth and innovation, Hayna Kim is poised to make a significant impact as the Head of Marketing at Phyla. Her deep understanding of the beauty and skincare industry, coupled with her excellence in marketing execution, make her a valuable asset in propelling Phyla's continued success.