Professional Summary

Professional Overview

Heather Bennett is an experienced Digital Customer Experience Director with a proven track record of driving impactful marketing strategies and digital transformations. With expertise spanning growth marketing, brand management, and omnichannel customer experience, she has consistently delivered measurable improvements to revenue, engagement, and customer satisfaction.

Experience Summary

Current Role

As the Digital Customer Experience Director at IEWC, Heather is responsible for leading the company's digital customer experience strategy and driving the implementation of cutting-edge technology solutions. In this role, she oversees the development and optimization of IEWC's e-commerce platform, mobile applications, and online self-service tools, ensuring a seamless and personalized experience for customers.

Career Progression

Prior to her current role, Heather served as the Growth Marketing Leader at IEWC, where she spearheaded innovative marketing campaigns and digital initiatives that resulted in significant increases in website traffic, lead generation, and customer conversions. Before joining IEWC, Heather held various leadership positions at National Business Furniture, including VP of Marketing and Marketing Director, where she was instrumental in expanding the company's digital presence and implementing data-driven strategies to enhance customer engagement and retention.

Heather's earlier career experience includes roles as the Director of Web Marketing and Director of Catalog Development at ICM Corporation, where she played a key role in the company's digital transformation and the development of successful multi-channel marketing campaigns.

Academic Background

Heather holds a Bachelor's degree in Marketing from Marquette University, where she also gained valuable experience as a Research/Teaching Assistant.

Areas of Expertise

• Digital Customer Experience Strategy

• Omnichannel Marketing and Brand Management

• E-commerce Platform Development and Optimization

• Data-driven Decision Making and Performance Analysis

• Cross-functional Team Leadership and Collaboration

Professional Impact

During her tenure at IEWC, Heather has led the implementation of a new e-commerce platform, resulting in a 25% increase in online sales and a 15% improvement in customer satisfaction ratings. At National Business Furniture, she spearheaded the company's social media strategy, leading to a 35% rise in brand awareness and a 20% increase in lead conversion rates.

Conclusion

With her extensive experience in digital marketing, customer experience optimization, and data-driven decision making, Heather Bennett is a valuable asset to IEWC and a respected leader in the industry. Her ability to drive innovation, foster cross-functional collaboration, and deliver measurable results make her a key contributor to the company's continued growth and success.