Professional Overview
Heather Broner is a seasoned marketing executive currently serving as the Senior Director of Lifecycle-Growth-MARTEC at Twin Health in Texas, United States. Her key expertise areas include lifecycle marketing, growth strategy, and MARTEC (Marketing Technology), with a strong industry focus on healthcare and digital marketing.
Experience Summary
Current Role
As the Senior Director of Lifecycle-Growth-MARTEC at Twin Health, Heather is responsible for developing and implementing comprehensive lifecycle marketing strategies to drive user engagement and growth. Her key responsibilities include leading cross-functional teams, analyzing market trends, and optimizing MARTEC solutions to enhance customer experiences. Although specific achievements in her current role are not provided, her expertise in lifecycle marketing and growth strategy is expected to significantly impact Twin Health's user engagement and business expansion.
Career Progression
Heather's career progression showcases a steady growth trajectory, with notable previous roles including Director of User Marketing at Hello Heart, Associate Director of Lifecycle and Product Marketing at Hello Heart, and Senior Digital Marketing Manager at Teladoc Health. Her career growth is marked by increasing responsibilities in digital marketing, lifecycle management, and team leadership, indicating her capabilities as a strategic marketer and leader. Key achievements in her previous roles, although not detailed, are likely to include successful marketing campaigns, team leadership, and contributions to business growth.
Academic Background
Heather's academic background includes a degree in Public Health from the University of Arkansas for Medical Sciences and a Bachelor of Arts in Biology from Hendrix College. These educational foundations likely provided her with a strong understanding of health-related issues and scientific principles, which she applies in her marketing career focused on healthcare and digital health technologies.
Areas of Expertise
Heather's areas of expertise encompass industry-specific skills in healthcare and digital marketing, technical competencies in MARTEC solutions, and leadership and management capabilities. Her ability to lead cross-functional teams, analyze market trends, and optimize marketing strategies are crucial skills that contribute to her professional profile.
Professional Impact
Although specific projects, initiatives, or measurable achievements are not detailed, Heather's professional impact is likely significant given her senior roles in lifecycle marketing and growth strategy. Her contributions to the healthcare and digital marketing industries, through her work at Twin Health, Hello Heart, and Teladoc Health, would have influenced user engagement, business growth, and the strategic use of MARTEC solutions.
Conclusion
Heather Broner's professional trajectory is marked by steady growth, a strong educational foundation, and a focus on lifecycle marketing and MARTEC in the healthcare industry. Currently, as the Senior Director of Lifecycle-Growth-MARTEC at Twin Health, she is positioned to leverage her expertise and experience to drive engagement and growth. Her value proposition lies in her ability to develop and implement effective marketing strategies, lead teams, and optimize MARTEC solutions to enhance customer experiences and contribute to business success.
