Heather Ceron

Omni Channel Marketing Consultant | Pasadena, California, United States

Professional Overview

Heather Ceron is an experienced Omni Channel Marketing Consultant with a strong track record of driving successful marketing strategies and initiatives across diverse consumer product industries. With a deep understanding of shopper marketing, eCommerce, and multicultural marketing, she specializes in developing and executing integrated, omni-channel campaigns that engage customers and drive measurable business results.

Experience Summary

Current Role

Heather currently serves as an Omni Channel Marketing Consultant at Naturipe Berry Growers, Inc., where she is responsible for crafting and implementing comprehensive marketing strategies to enhance the company's brand presence and drive sales across physical and digital channels. In this role, she leverages her expertise in shopper marketing, digital marketing, and consumer insights to deliver impactful, data-driven campaigns that resonate with target audiences.

Career Progression

Prior to her current role, Heather held various marketing leadership positions, including Omni Channel Marketing Director at Perfect Snacks, Shopper Marketing & eCommerce Consultant at Once Upon A Farm, and Shopper + eCommerce Marketing Lead at SunFed Ranch. Throughout her career, she has consistently demonstrated the ability to drive strategic initiatives, manage cross-functional teams, and deliver measurable business impact.

Heather's earlier experience includes roles as Shopper Marketing Manager at Clif Bar & Company, Marketing Consultant and Group Manager at The Clorox Company, and Account Executive positions at marketing agencies such as La Agencia de Orci and Valencia Perez & Echeveste. This diverse background has equipped her with a well-rounded understanding of the consumer packaged goods industry and the evolving marketing landscape.

Academic Background

Heather holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Shopper marketing and eCommerce optimization

• Multicultural marketing and consumer insights

• Integrated campaign planning and implementation

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact

During her tenure at Perfect Snacks, Heather spearheaded the development and launch of a highly successful omni-channel marketing campaign that drove a 25% increase in online sales and a 15% uplift in in-store product visibility. At SunFed Ranch, she led the implementation of a comprehensive eCommerce strategy that resulted in a 35% growth in direct-to-consumer revenue.

Heather's industry expertise and innovative approach have been recognized through her contributions to various industry publications and her participation in thought leadership events. She is known for her ability to translate complex marketing challenges into impactful, measurable solutions that deliver tangible business outcomes.

Conclusion

With her exceptional marketing acumen, strategic mindset, and demonstrated track record of success, Heather Ceron is a valuable asset to any organization seeking to enhance its omni-channel marketing capabilities and drive sustainable growth in a competitive consumer products landscape.