Heather Davison

Co-founder and Chief Marketing Officer

Professional Overview
Heather Davison is a seasoned marketing executive with over 15 years of experience driving growth and innovation in the technology industry. As the Co-founder and Chief Marketing Officer of Demand Frontier, she is responsible for leading the company's marketing strategy, brand development, and go-to-market initiatives. Heather's expertise spans digital marketing, demand generation, and strategic account management, enabling her to deliver impactful results for her clients.

Experience Summary

Current Role
As the Co-founder and Chief Marketing Officer of Demand Frontier, Heather oversees all marketing operations, including content creation, lead generation, and customer engagement. Under her leadership, the company has significantly expanded its client base and achieved double-digit revenue growth. Heather's strategic vision and data-driven approach have positioned Demand Frontier as a market leader in the enterprise software solutions space.

Heather also serves as a Vice President of Strategic Accounts at Bulldog Solutions, where she manages high-profile client relationships and drives the development of customized marketing solutions. In this role, she has consistently exceeded sales targets and earned recognition for her ability to deliver exceptional customer service.

Career Progression
Prior to co-founding Demand Frontier, Heather held the position of Staffing and Compensation Director at Charles Schwab, where she was responsible for overseeing the company's HR operations and talent management initiatives. In this role, she implemented innovative strategies to improve employee retention and satisfaction, contributing to the firm's overall success.

Academic Background
Heather holds a Bachelor of Business Administration degree from the University of Texas at Austin, with a major in Marketing. She is a dedicated lifelong learner, continuously expanding her knowledge and skills through industry conferences, workshops, and professional development programs.

Areas of Expertise

• Digital marketing and demand generation

• Strategic account management and client relations

• Branding and content creation

• Data analysis and performance optimization

• Talent management and organizational development

Professional Impact
Heather is an active member of the Austin business community, serving on the Steering Committee for Women in Revenue and as a member of Chief, an exclusive network for female executives. In these roles, she mentors aspiring marketing professionals, shares her expertise, and advocates for the advancement of women in leadership positions.

Conclusion
With her extensive experience, industry expertise, and collaborative leadership style, Heather Davison is poised to continue driving the growth and success of Demand Frontier. Her commitment to innovation, customer success, and professional development positions her as a valuable asset to her clients, her team, and the wider technology ecosystem.