Professional Summary
Professional Overview
Heather Hubbard is a seasoned fashion and retail executive with over 15 years of experience across various leadership roles. As the Chief Merchant (CCO) at Brighton Collectibles, she leverages her deep expertise in product development, merchandising, and brand strategy to drive innovation and growth within the organization. Heather also serves as the Chief Creative Officer (CCO) at HLH Design c/o HH Productions, where she oversees creative direction and strategic initiatives.
Experience Summary
Current Role
As the Chief Merchant (CCO) at Brighton Collectibles since 2022, Heather is responsible for leading the company's product strategy and driving the development of high-performing collections. She collaborates closely with the design and merchandising teams to ensure the product assortment aligns with target customer preferences and market trends. Under Heather's leadership, Brighton Collectibles has experienced a significant increase in sales and market share, positioning the brand as a leader in the accessories and lifestyle segment.
Heather has held the role of Chief Creative Officer (CCO) at HLH Design c/o HH Productions since 2008. In this capacity, she provides creative direction and strategic guidance to the company, overseeing the development of innovative product lines and brand-building initiatives. Her ability to translate market insights into commercially successful designs has been instrumental in the continued growth and success of HLH Design.
Career Progression
Prior to her current roles, Heather held several notable positions in the fashion and retail industry. She served as the Chief Creative Officer and Founder of MR. from 2014 to 2020, where she spearheaded the brand's product development and go-to-market strategies. Heather also worked as a Design Director and Creative Consultant for SJP Handbags at SJP by Sarah Jessica Parker, leveraging her expertise in accessories design and innovation.
Earlier in her career, Heather held roles in sales, marketing, and buying at companies like Miguelina Inc., Vera Wang, and Katwalk. Her diverse experience across various functions has equipped her with a well-rounded understanding of the industry, enabling her to make strategic and data-driven decisions.
Academic Background
Heather holds a Bachelor's degree in Fashion Design and Merchandising from the Fashion Institute of Technology (FIT), where she graduated with distinction. Her academic achievements and specialized training have contributed to her deep industry knowledge and problem-solving capabilities.
Areas of Expertise
- Merchandising and product development
- Brand strategy and positioning
- Creative direction and innovation
- Retail operations and omnichannel strategies
- Trend analysis and consumer insights
- Team leadership and cross-functional collaboration
Professional Impact
Throughout her career, Heather has been recognized for her ability to drive significant business impact. During her tenure as Chief Creative Officer at MR., she led the brand's successful expansion into new product categories and international markets, resulting in a substantial increase in revenue and market share.
As a member of the Accessories Innovation Committee (AIC) at the Accessories Council, Heather has been an active contributor to industry initiatives, sharing her expertise and advocating for sustainable practices and technological advancements in the accessories sector.
Conclusion
Heather Hubbard's extensive experience, strategic acumen, and creative vision have positioned her as a respected leader in the fashion and retail industry. In her current roles as Chief Merchant (CCO) at Brighton Collectibles and Chief Creative Officer (CCO) at HLH Design, she continues to drive innovation, enhance brand equity, and deliver consistent growth and profitability for her organizations.
