Professional Overview

Heather Hurst is a seasoned marketing executive currently serving as the VP of Marketing at Canopy, located in Salt Lake City, Utah, United States. With a strong background in marketing and communications, her key expertise areas include digital engagement, communications, and marketing strategy, with a focus on the technology and renewable energy industries.

Experience Summary

Current Role

As the VP of Marketing at Canopy, Heather is responsible for developing and executing marketing strategies to drive business growth. Her key responsibilities include leading cross-functional teams, analyzing market trends, and implementing data-driven marketing campaigns. Although specific achievements in her current role are not available, her experience and leadership skills are expected to significantly impact the company's marketing efforts and industry presence.

Career Progression

Heather's career trajectory showcases consistent growth and leadership in marketing and communications. Notable previous roles include Sr. Director of Communications at Persado, Senior Director of Digital Engagement at Vivint Solar, Senior Director of Communications at Adobe Workfront, and Director of Communications at inContact. These roles demonstrate her ability to adapt to different industries and contribute to companies' success through effective marketing and communications strategies.

Areas of Expertise

Heather's expertise spans across industry-specific skills such as marketing strategy, digital engagement, and communications. Her technical competencies likely include data analysis, marketing automation, and team management. As a leader, she possesses strong management capabilities, including cross-functional team leadership and strategic planning.

Professional Impact

While specific details on notable projects or initiatives are not provided, Heather's contributions to her previous companies are evident through her career progression and the roles she has held. Her experience in driving marketing efforts and leading teams suggests a significant impact on the industries she has been a part of.

Conclusion

Heather Hurst's professional trajectory highlights her as a dedicated and accomplished marketing executive with a strong focus on strategic marketing and team leadership. Currently, her focus is on driving business growth at Canopy through effective marketing strategies. Her value proposition lies in her ability to analyze market trends, lead cross-functional teams, and implement successful marketing campaigns, making her a valuable asset to any organization seeking to enhance its marketing efforts.