Heather Khanna

Professional Summary

Professional Overview
Heather Khanna is a seasoned marketing and advertising professional with extensive experience in the media and market research industry. As the Director at Annalect, she leverages her expertise in data-driven strategies, campaign optimization, and client relations to drive exceptional results for her clients.

Experience Summary

Current Role
As the Director at Annalect, Heather is responsible for leading cross-functional teams in the development and execution of innovative marketing campaigns. She collaborates closely with clients to understand their unique business objectives and develops tailored solutions that leverage the latest industry insights and data analytics. Under Heather's leadership, the Annalect team has consistently exceeded client KPIs, resulting in increased brand awareness, customer engagement, and ROI.

Career Progression
Prior to joining Annalect, Heather held various leadership roles at Starcom and Kantar Millward Brown. As the Director at Starcom, she spearheaded the development of data-driven media strategies that enabled her clients to achieve their marketing goals. In her previous role as an Associate Director, she demonstrated her ability to effectively manage complex projects and mentor junior team members. Earlier in her career, Heather served as a Director and Account Supervisor at Kantar Millward Brown, where she honed her skills in market research, consumer insights, and campaign optimization.

Academic Background
Heather holds a Bachelor of Arts degree in Marketing from the University of Illinois at Chicago, where she graduated with honors.

Areas of Expertise

• Data-driven media planning and campaign optimization

• Integrated marketing strategy development

• Cross-channel campaign execution and performance analysis

• Client relationship management and stakeholder engagement

• Team leadership and talent development

Professional Impact
Throughout her career, Heather has consistently delivered measurable results for her clients. At Starcom, she spearheaded a data-driven campaign that resulted in a 25% increase in brand awareness and a 15% lift in customer engagement. At Kantar Millward Brown, she led a research initiative that provided key insights into consumer behavior, enabling her clients to make more informed marketing decisions.

Conclusion
Heather Khanna's extensive experience, strategic vision, and passion for data-driven marketing make her a valuable asset in the industry. As the Director at Annalect, she continues to drive innovation and deliver exceptional results for her clients, positioning herself as a trusted leader and strategic partner.