Heather Knox — Senior Integrated Marketing Manager, American Tall
Contact Overview
Name: Heather Knox
Current Position: Senior Integrated Marketing Manager
Company: American Tall
LinkedIn: [heather-katheleen-knox](http://www.linkedin.com/in/heather-katheleen-knox)
Location: Toronto, Ontario, Canada
Education: University of Guelph-Humber
LinkedIn Connections: 500+
Professional Role and Experience
Heather Knox serves as the Senior Integrated Marketing Manager at American Tall, a leading retailer specializing in apparel for tall men and women. Her role involves strategic leadership in integrated marketing initiatives, driving cross-functional teams and managing end-to-end campaign development for high-impact brand collaborations.
Knox is the key marketing lead on first-of-their-kind partnerships, such as the notable collaboration with NBA All-Star Jarrett Allen. This campaign significantly raised the profile of the American Tall brand, leveraging athlete alignment to reach a core demographic. Heather has overseen the planning and execution of integrated multimedia marketing campaigns, emphasizing both storytelling and inclusivity for the tall community.
Recent activities highlight her expertise in orchestrating multimedia projects, working closely with creative directors, photographers, stylists, and PR teams to produce campaign assets—from lookbooks to digital marketing materials.
Notable Projects and Achievements
- Jarrett Allen x American Tall Partnership (2024):
Heather Knox led the marketing strategy and project management for American Tall’s first-ever brand partnership with professional basketball player Jarrett Allen. This included:
- Managing campaign development for the Jarrett Allen x American Tall collection.
- Coordinating cross-team efforts involving creative, production, and PR.
- Developing a multimedia marketing campaign that showcased both product and brand values.
- Enhancing brand visibility and underscoring the company’s alignment with athletic influencers who represent the tall apparel market.
- Brand Advocacy and Community Engagement:
Regularly leverages social media (LinkedIn) and digital platforms to amplify American Tall’s mission, focusing on inclusivity for tall consumers. Her posts reflect a team-oriented, collaborative approach and a passion for developing projects that increase brand advocacy.
Organizational Context: American Tall
- Company Profile:
American Tall is a growing retailer targeting the underserved market of tall individuals, with dedicated product lines for both men and women. The company employs omnichannel retail strategies and has recently increased engagement through influencer/athlete partnerships.
- Marketing Leadership:
Heather Knox reports into the marketing leadership team, collaborating with Nicole Dalton (Marketing Director) and other key roles, as evidenced by project acknowledgments. She works in concert with creative, production, and PR resources, ensuring consistency in brand messaging across all touchpoints.
Skills and Strategic Insights
- Integrated Marketing:
Demonstrated expertise in managing omni-channel marketing campaigns, including influencer partnerships, content production, brand storytelling, and digital marketing strategy.
- Project Management:
Coordinates multiple teams and stakeholders, emphasizing teamwork, clear communication, and the delivery of results aligned with the company’s strategic growth objectives.
- Brand Positioning:
Strong track record in elevating brand perception and market reach through creative collaborations and community-focused marketing. Her leadership on the Jarrett Allen campaign highlights a strategic ability to connect with niche audiences.
Relevant Interests: Marketing innovation, influencer collaborations, inclusive branding, team-based project execution, content strategy, and experiential marketing for apparel brands.
Education
University of Guelph-Humber — Specific degree not noted, but background aligns with communications, marketing, or related fields.
Professional Network and Influence
Heather Knox maintains 500+ connections on LinkedIn, indicating a robust professional network. She actively shares campaign successes and engages in conversations that showcase her commitment to collaborative success and ongoing professional development.
Summary:
Heather Knox is a senior marketing leader at American Tall, recognized for her strategic direction of high-impact, collaborative marketing initiatives, particularly in the execution of innovative brand partnerships within the apparel sector. She is a key influencer within her organization, with a proven ability to unite cross-functional teams and drive campaigns that enhance brand visibility, engagement, and advocacy for the tall community.
