Heather Lewis

Senior Manager, Global Partner Marketing

Professional Overview

Heather Lewis is a seasoned marketing professional with over 15 years of experience in the technology and B2B sectors. As the Senior Manager of Global Partner Marketing at Genesys, she is responsible for leading strategic marketing initiatives that drive partner engagement, channel expansion, and revenue growth for the company's global partner ecosystem.

Experience Summary

Current Role

In her current role, Heather is responsible for developing and executing go-to-market strategies for Genesys' global partner network, which includes system integrators, business process outsourcers, and technology partners. She oversees a team of marketing professionals and works closely with sales, alliance, and product teams to align partner activities with the company's overall business objectives. Under Heather's leadership, Genesys has significantly expanded its partner network and achieved record-breaking partner-influenced revenue.

Career Progression

Prior to her current role, Heather held various marketing leadership positions, including Global Partner Marketing Manager and Sr. Manager of Global Partner Marketing - GSI and BPO at Genesys. She has also served as Marketing Director at Hackd, a leading software development firm, and Applied Composites Engineering, a prominent engineering and manufacturing company. Earlier in her career, Heather held roles in referral marketing and communications at DEFENDERS and Redwall | Ad Firm, respectively.

Academic Background

Heather holds a Bachelor of Arts degree in Marketing from Indiana University, where she graduated with honors. She is known for her strategic thinking, data-driven approach, and strong cross-functional collaboration skills.

Areas of Expertise

• Global partner marketing strategy and execution

• Channel marketing and go-to-market planning

• Demand generation and lead nurturing

• Partner ecosystem development and management

• Digital marketing and content creation

• Analytical and performance measurement capabilities

• Team leadership and organizational development

Professional Impact

Under Heather's leadership, Genesys has significantly expanded its global partner network, resulting in a 25% increase in partner-influenced revenue over the past two years. She has spearheaded the development of innovative marketing programs that have enhanced partner engagement and generated a 30% increase in qualified leads. Heather's expertise in data-driven decision-making and her ability to align partner activities with the company's strategic priorities have made her a key contributor to Genesys' overall growth and success.

Conclusion

With her extensive experience, deep industry knowledge, and proven track record of driving results, Heather Lewis is a highly valuable asset to Genesys. Her commitment to strategic partner marketing and her ability to foster collaborative relationships across the organization make her a respected leader within the company and the broader technology industry.