Heather Linder

Vice President, Brand and Growth Marketing

Professional Overview
Heather Linder is an accomplished marketing executive with extensive expertise in brand building, growth strategy, and data-driven marketing. As the Vice President of Brand and Growth Marketing at OU Health, she leads a team responsible for driving brand awareness, expanding market reach, and implementing innovative digital marketing initiatives to propel the organization's growth.

Experience Summary

Current Role
As the Vice President of Brand and Growth Marketing at OU Health, Heather is responsible for developing and executing the company's comprehensive brand and marketing strategy. She oversees the creation of impactful marketing campaigns, digital content, and strategic partnerships to enhance the organization's visibility and position it as a leader in the healthcare industry. Under her leadership, OU Health has achieved significant increases in website traffic, social media engagement, and new patient acquisition.

Career Progression
Prior to her current role, Heather held marketing leadership positions at various organizations, where she demonstrated a track record of driving business growth and delivering measurable results. Her previous experience includes roles as a Marketing Manager at a leading healthcare technology company and a Digital Marketing Specialist at a prominent nonprofit organization. Throughout her career, Heather has consistently leveraged her strategic thinking, data analysis skills, and creative problem-solving abilities to achieve outstanding outcomes for her employers.

Academic Background
Heather holds a Master of Business Administration (MBA) from the University of Chicago Booth School of Business and a Master of Public Policy from the Harris School of Public Policy at the University of Chicago. She also earned a Bachelor of Arts degree in Marketing from Bowling Green State University, where she graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital marketing and social media optimization

• Data analytics and performance measurement

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at OU Health, Heather has led the rebranding and repositioning of the organization, resulting in a significant increase in brand awareness and a 25% growth in new patient visits. She has also spearheaded the implementation of advanced digital marketing tactics, including personalized email campaigns and targeted social media advertising, which have generated a 35% improvement in lead conversion rates.

Conclusion
Heather Linder's strategic vision, data-driven approach, and innovative marketing expertise have positioned her as a valuable asset to OU Health. With a proven track record of driving growth and delivering impactful results, she is well-equipped to continue positioning the organization as a leader in the healthcare industry and drive its ongoing success.