Heather Norton

Senior Director of Marketing

Professional Overview

Heather Norton is an accomplished marketing executive with extensive experience in the retail and luxury goods industries. As the Senior Director of Marketing at Overland Sheepskin Co., she oversees the company's integrated marketing strategy, driving growth and brand awareness across multiple channels.

Experience Summary

Current Role

In her current role as Senior Director of Marketing at Overland Sheepskin Co., Heather is responsible for leading the company's marketing efforts, including digital campaigns, e-commerce initiatives, and strategic partnerships. She has played a pivotal role in enhancing the brand's online presence, driving a significant increase in e-commerce sales and customer engagement.

Career Progression

Prior to her current position, Heather held various leadership roles within Overland Sheepskin Co., including Director of Marketing & Communications - Ecommerce & Direct and Director of Marketing - Ecommerce & Direct. She has also garnered valuable experience working for renowned luxury brands such as IPPOLITA, Zanella, Luciano Barbera, and De Beers Diamond Jewellers, where she excelled in marketing, communications, and public relations.

Academic Background

Heather holds a bachelor's degree in Communications and Public Relations, equipping her with a strong foundation to excel in her marketing career.

Areas of Expertise

Heather's expertise spans digital marketing, e-commerce strategy, brand management, content creation, and campaign execution. She is adept at leveraging data-driven insights to optimize marketing initiatives and drive measurable results. Her leadership skills and collaborative approach have enabled her to build high-performing teams and forge successful partnerships within the industry.

Professional Impact

Throughout her career, Heather has played a crucial role in elevating the brands she has represented. At Overland Sheepskin Co., she has spearheaded the development of impactful marketing campaigns that have resulted in increased brand awareness, customer acquisition, and revenue growth. Her strategic vision and innovative thinking have solidified her reputation as a dynamic marketing leader within the retail and luxury goods sectors.

Conclusion

With her extensive experience, proven track record, and deep understanding of the industry, Heather Norton is poised to continue driving the success of Overland Sheepskin Co. and making a lasting impact on the marketing landscape.