Hector Briones

Chief Marketing Officer

Professional Overview
Hector Briones is a seasoned marketing executive with over 25 years of experience driving innovation and growth across the food and consumer packaged goods industries. As the Chief Marketing Officer at Einstein Bros Bagels, he is responsible for leading the company's brand strategy, marketing initiatives, and digital transformation efforts to enhance customer engagement and drive business results.

Experience Summary

Current Role
As the Chief Marketing Officer at Einstein Bros Bagels, Hector is responsible for developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer loyalty, and business growth. He oversees all aspects of the marketing function, including advertising, digital marketing, product innovation, and customer experience, to ensure the brand remains relevant and responsive to evolving consumer preferences.

Career Progression
Prior to his current role, Hector held several senior marketing positions at Campbell Soup Company, where he led the marketing strategy and innovation efforts for the company's snack portfolio. As the Vice President of Marketing Innovation, he spearheaded the development and launch of several successful new product lines, contributing to the division's revenue growth and market share expansion.

Hector's career also includes a decade-long tenure at Kellogg Company, where he progressed through various marketing roles, including Brand Manager, Associate Marketing Director, and Group Marketing Manager, across the company's flagship cereal, snack, and wellness brands.

Academic Background
Hector holds a Bachelor of Business Administration degree from the University of Texas at Austin, with a focus on Marketing and Advertising.

Areas of Expertise

• Brand strategy and positioning

• Omnichannel marketing and digital transformation

• Product innovation and consumer insights

• Integrated marketing campaign development and execution

• Talent management and team leadership

Professional Impact
During his tenure at Campbell Soup Company, Hector led the development and launch of several successful new product lines, including the innovative "Snacks for Life" portfolio, which contributed to a significant increase in the company's snack division revenue and market share.

At Kellogg Company, Hector was instrumental in the successful repositioning of the Special K brand, which resulted in improved brand perception and increased sales among health-conscious consumers.

Conclusion
With his depth of experience, proven track record of driving innovation and growth, and strong leadership skills, Hector Briones is well-positioned to lead the marketing efforts at Einstein Bros Bagels and help the company navigate the evolving consumer landscape and achieve its strategic objectives.