Heidi Cooley

Senior Vice President Chief Marketing Officer

Professional Overview
Heidi Cooley is an accomplished marketing executive with extensive experience in the retail and consumer goods industries. As the Senior Vice President and Chief Marketing Officer at Crocs, she is responsible for leading the company's global marketing strategy and initiatives to drive brand awareness, customer engagement, and sales growth.

Experience Summary

Current Role
In her current role at Crocs, Heidi oversees all aspects of the company's marketing functions, including brand management, digital marketing, advertising, public relations, and consumer insights. She has been instrumental in revitalizing the Crocs brand, implementing innovative marketing campaigns that have significantly increased the company's market share and profitability.

Career Progression
Prior to her current position, Heidi held various marketing leadership roles at Crocs, including Vice President of Global Marketing and Vice President of Head of Global Marketing. She also has experience in the sporting goods industry, having served as the Vice President of Marketing and Director of Marketing at Sports Authority.

Heidi's early career experience includes roles in public relations at Michael Stars and visual merchandising at Abercrombie & Fitch, where she honed her skills in brand management and customer experience.

Academic Background
Heidi holds a Bachelor's degree in Business Administration from the University of Colorado, Boulder, with a focus on marketing and communications.

Areas of Expertise

• Strategic brand management

• Omni-channel marketing and digital transformation

• Consumer insights and data-driven decision making

• Integrated marketing campaign development and execution

• Retail and consumer goods industry expertise

• Cross-functional team leadership and collaboration

Professional Impact
Under Heidi's leadership, Crocs has experienced a significant resurgence in its brand and financial performance. She has spearheaded the development and implementation of highly successful marketing campaigns that have resonated with both new and existing customers, resulting in double-digit growth in global sales and profitability.

Heidi's industry contributions extend beyond her work at Crocs, as she is recognized as a thought leader in the marketing field, regularly speaking at industry conferences and contributing to publications on the latest trends and best practices.

Conclusion
With her extensive marketing expertise, strategic vision, and proven track record of success, Heidi Cooley is a valuable asset to Crocs and a respected leader in the retail and consumer goods industry. Her focus on driving innovation, fostering customer engagement, and delivering measurable business impact make her a highly sought-after marketing executive.