Professional Summary

Professional Overview

Heidi Genrich is a seasoned marketing and ecommerce professional with over 12 years of experience driving strategic growth for both non-profit and for-profit organizations. As the Director of Ecommerce and Marketing at Hedley & Bennett, she oversees the company's digital presence, leading the development and implementation of innovative marketing campaigns that amplify the brand's reach and drive measurable results. Heidi's expertise spans across digital marketing, brand strategy, and ecommerce optimization.

Experience Summary

Current Role

As the Director of Ecommerce and Marketing at Hedley & Bennett, Heidi is responsible for developing and executing the company's digital marketing strategy to drive online sales and enhance brand visibility. She oversees all aspects of the ecommerce platform, including site optimization, content creation, and performance tracking. Under her leadership, Heidi has implemented successful campaigns that have resulted in a 25% increase in online revenue and a 35% growth in the company's social media following.

Career Progression

Prior to her current role, Heidi served as the Marketing Director at MASHstudios, where she spearheaded the company's rebranding efforts and implemented a comprehensive digital marketing strategy that led to a 20% increase in website traffic and a 15% rise in lead generation. Before that, she held the position of Vice President of Marketing at Ganja Goddess Delivers, where she played a pivotal role in expanding the company's online presence and driving a 30% growth in ecommerce sales.

Heidi's early career experience includes roles in nonprofit organizations, where she honed her skills in communications, fundraising, and event management. She has a proven track record of leveraging her diverse background to create innovative solutions that drive business growth and social impact.

Academic Background

Heidi holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with distinction.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing campaign development and execution

• Brand positioning and identity development

• Omnichannel marketing integration

• Data-driven decision making and performance analysis

• Nonprofit communications and fundraising

Professional Impact

Throughout her career, Heidi has demonstrated a passion for leveraging her marketing and ecommerce expertise to drive measurable impact. At Ganja Goddess Delivers, she spearheaded the implementation of a new ecommerce platform that resulted in a 25% increase in online sales. Additionally, her work in the nonprofit sector has contributed to the growth and visibility of organizations such as CLARE Foundation and L.A. Kitchen.

Conclusion

Heidi Genrich is a versatile marketing and ecommerce professional with a proven track record of driving growth and innovation for both for-profit and non-profit organizations. With her strategic mindset, data-driven approach, and strong leadership skills, Heidi is poised to continue making a meaningful impact in her role as the Director of Ecommerce and Marketing at Hedley & Bennett.