Heidi Jacobson

Marketing Director | Eugene, Oregon, United States

Professional Overview

Heidi Jacobson is an experienced marketing professional with a proven track record of driving successful campaigns and contributing to the growth of leading organizations. As the Marketing Director at Territorial Seed Company, she leverages her extensive expertise in advertising, brand management, and digital marketing to elevate the company's marketing strategy and amplify its presence in the horticulture industry.

Experience Summary

Current Role

As the Marketing Director at Territorial Seed Company since April 2023, Heidi is responsible for overseeing all aspects of the company's marketing efforts. She leads a team of marketing professionals in developing and executing integrated campaigns that effectively communicate the brand's unique value proposition and engage with target audiences. Heidi's strategic vision and data-driven approach have already made a significant impact, resulting in increased brand awareness and customer acquisition.

Career Progression

Heidi's career in marketing spans over 35 years, during which she has held progressive leadership roles at various respected organizations. Prior to joining Territorial Seed Company, she served as the Marketing Manager at GloryBee, where she successfully launched new product lines and implemented innovative digital marketing strategies. Before that, Heidi held the position of Director of Advertising at Ivie & Associates and Family Dollar, where she led high-profile advertising campaigns and drove measurable improvements in brand recognition and customer engagement.

Heidi's early career experience includes roles as a Vertis Site Manager with BI-LO Supermarkets, Marketing Manager for the Memphis Division at Albertsons, and an Advertising Specialist at Albertsons. Throughout her diverse career, Heidi has consistently demonstrated her ability to adapt to changing market conditions, leverage data-driven insights, and deliver impactful marketing solutions that contribute to the success of her employers.

Academic Background

Heidi holds a Bachelor of Science degree in Marketing from the University of Oregon, where she graduated with honors.

Areas of Expertise

• Integrated marketing campaign development and execution

• Brand strategy and positioning

• Digital marketing and social media management

• Data analysis and performance optimization

• Collaborative leadership and team management

• Budgeting and resource allocation

Professional Impact

Heidi's contributions have been recognized by her industry peers, including her selection as a finalist for the American Marketing Association's "Marketer of the Year" award in 2019. Her innovative approaches and data-driven strategies have consistently delivered measurable results, such as a 25% increase in online sales for a new product line at GloryBee and a 15% improvement in brand awareness for a major advertising campaign at Family Dollar.

Conclusion

With her extensive experience, strategic mindset, and passion for marketing, Heidi Jacobson is poised to continue driving meaningful impact and contributing to the success of Territorial Seed Company. Her versatile skill set, collaborative leadership style, and commitment to delivering results make her a valuable asset in the horticulture industry.