Heidi Maund

Seasoned Ecommerce and Digital Marketing Executive

Professional Overview
Heidi Maund is a highly accomplished Ecommerce and Digital Marketing executive with over 20 years of experience driving digital transformation and growth for leading fashion and lifestyle brands. As the Senior Vice President of Ecommerce and Digital Marketing at Tata Harper Skincare, she is responsible for spearheading the brand's omnichannel strategy, overseeing digital marketing initiatives, and optimizing the customer experience across all digital touchpoints.

Experience Summary

Current Role
As the SVP of Ecommerce and Digital Marketing at Tata Harper Skincare, Heidi is responsible for developing and executing the brand's comprehensive digital strategy. She leads a team of digital marketing experts in driving customer acquisition, engagement, and loyalty through innovative campaigns across various channels, including social media, email, and the brand's ecommerce platform. Heidi's data-driven approach and keen understanding of the evolving digital landscape have enabled her to deliver consistently strong results, contributing to the brand's sustained growth and industry leadership.

Career Progression
Prior to her current role, Heidi held senior digital marketing and ecommerce leadership positions at several renowned fashion and lifestyle brands, including Mansur Gavriel, Veronica Beard, Natori, Triumph International, Tommy Hilfiger, and Martha Stewart Living Omnimedia. Throughout her career, she has demonstrated a proven track record of driving digital transformation, optimizing ecommerce operations, and implementing successful omnichannel strategies that have yielded measurable improvements in revenue, customer engagement, and brand loyalty.

Academic Background
Heidi holds a Bachelor's degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing campaign management

• Omnichannel customer experience design

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

• Trend analysis and market intelligence

Professional Impact
During her tenure at Mansur Gavriel, Heidi spearheaded the brand's digital transformation, leading the successful launch of its ecommerce platform and driving a 35% increase in online revenue within the first year. At Natori, she implemented a comprehensive CRM strategy that resulted in a 25% improvement in customer lifetime value. Heidi's expertise in leveraging data and emerging technologies has consistently enabled her to deliver innovative digital solutions that drive sustainable growth and exceptional customer experiences.

Conclusion
Heidi Maund is a seasoned digital leader who has dedicated her career to helping fashion and lifestyle brands navigate the evolving digital landscape. With her extensive experience, strategic vision, and data-driven approach, she is well-positioned to continue driving Tata Harper Skincare's digital transformation and solidifying the brand's position as an industry leader.