HW

Heidi Westberg

Heidi Westberg


Senior Director - Licensing and Product Collaborations, Hanna Andersson

Professional Overview


Heidi Westberg is a seasoned retail and product development executive with over 20 years of experience in the children's apparel and accessories industry. As the Senior Director of Licensing and Product Collaborations at Hanna Andersson, she is responsible for driving the company's strategic growth through innovative licensing partnerships and co-branded product lines.

Experience Summary



Current Role


In her current role as Senior Director of Licensing and Product Collaborations at Hanna Andersson, Heidi oversees the entire lifecycle of the company's licensing and co-branding initiatives. She is responsible for identifying and securing strategic partnerships, negotiating licensing agreements, and leading cross-functional teams to develop and launch successful co-branded products. Under her leadership, Hanna Andersson has expanded its product portfolio and reached new customer segments, contributing to the brand's continued growth and industry presence.

Career Progression


Heidi joined Hanna Andersson in 2001 as a Customer Service Center Manager and Product Team Facilitator, and has steadily progressed through the organization. She has held various merchandising and business development roles, including Merchandising Assistant, Merchandise Manager - License, and Director of Merchandising - Sleep and Licensed. Heidi's deep understanding of the brand, product development processes, and customer demands has been instrumental in her ability to drive innovation and commercial success.

Academic Background


Heidi holds a Bachelor's degree in Business Administration from the University of Oregon, where she graduated with honors.

Areas of Expertise


  • Licensing and brand partnership strategy

  • Product development and merchandising

  • Retail operations and customer experience

  • Cross-functional team leadership and collaboration

  • Analytical and problem-solving skills

  • Strategic decision-making and execution


Professional Impact


Under Heidi's leadership, Hanna Andersson has successfully launched several high-profile licensing collaborations, including partnerships with popular children's characters and designers. These initiatives have expanded the brand's reach, diversified its product offerings, and contributed to significant revenue growth. Heidi's ability to identify and cultivate mutually beneficial partnerships has positioned Hanna Andersson as an industry leader in licensing and product collaborations.

Conclusion


With her extensive experience, strong business acumen, and passion for the children's apparel industry, Heidi Westberg is a valuable asset to Hanna Andersson. In her current role as Senior Director of Licensing and Product Collaborations, she continues to drive the company's strategic growth and innovation, positioning the brand for long-term success.