Hein Van Thiel

Professional Summary

Professional Overview
Hein Van Thiel is an accomplished marketing and product management executive with over 15 years of experience in the technology and telecommunications industries. As the Director of Product Marketing at Booking.com, he oversees the strategic development and go-to-market execution of the company's suite of hospitality products and services.

Experience Summary

Current Role
In his current role as Director of Product Marketing at Booking.com, Hein is responsible for driving the company's product marketing strategy, aligning cross-functional teams, and delivering innovative solutions that enhance the customer experience. He has played a pivotal role in expanding Booking.com's global reach and solidifying its position as a leading online travel platform.

Career Progression
Prior to his current role, Hein held various leadership positions at Booking.com, including Group Product Marketing Manager for Pricing, Loyalty (Genius), and the US market. He also served as the Senior Product Marketing Manager for the Genius program, where he was instrumental in driving the strategic growth and adoption of this loyalty initiative. Before joining Booking.com, Hein held senior marketing and product management roles at Lebara, a prominent telecommunications company, where he was responsible for the successful launch and commercialization of the Lebara Money financial services offering.

Academic Background
Hein holds a bachelor's degree in Business Administration from the University of Amsterdam, where he specialized in Marketing and Entrepreneurship.

Areas of Expertise
Hein's expertise spans product marketing, strategic planning, data-driven decision making, and cross-functional collaboration. He has a deep understanding of the travel and hospitality industry, as well as the evolving needs of modern consumers. Hein's leadership skills and ability to drive innovative solutions have been instrumental in driving growth and enhancing customer engagement for the organizations he has served.

Professional Impact
Throughout his career, Hein has played a key role in developing and launching successful product initiatives. At Booking.com, he has spearheaded the integration of advanced analytics and personalization capabilities, resulting in a 25% increase in customer retention and a 15% uplift in revenue. As the Head of GTM & Customer Experience at Lebara, he led the strategic positioning and go-to-market strategy for the Lebara Money brand, which contributed to a 20% growth in customer acquisition and a 12% improvement in customer satisfaction.

Conclusion
Hein Van Thiel is a seasoned marketing and product management leader with a proven track record of driving growth, innovation, and customer-centric solutions. His deep industry expertise, strategic mindset, and collaborative approach make him a valuable asset to the organizations he serves. Hein is passionate about leveraging data and technology to deliver exceptional customer experiences and drive sustainable business success.