Helen Christoni, Senior Vice President of Marketing & Social Influencer Partnerships
Professional Overview
Helen Christoni is a seasoned marketing and business development executive with over 20 years of experience driving growth and innovation for leading consumer brands. As the Senior Vice President of Marketing & Social Influencer Partnerships at AirDoctor and AquaTru, she is responsible for spearheading integrated marketing strategies, cultivating high-impact influencer collaborations, and accelerating brand awareness and customer acquisition.
Experience Summary
Current Role
In her current role at AirDoctor and AquaTru, Helen oversees all aspects of marketing, including digital marketing, content creation, social media, and strategic partnerships. She has demonstrated a proven track record of success in launching new products, optimizing marketing campaigns, and leveraging social media influencers to reach and engage target audiences. Under her leadership, the brands have experienced significant growth in online visibility, customer engagement, and sales.
Career Progression
Prior to her current position, Helen held various leadership roles at Ideal Living, where she served as Vice President of Business Development & Partnerships and Vice President of Marketing. She was instrumental in driving the company's expansion into new markets and forging valuable strategic alliances. Earlier in her career, Helen held marketing and brand management positions at Stila Cosmetics, Aderans Hair Goods, and Ignited Minds, where she honed her expertise in product development, retail partnerships, and digital marketing.
Academic Background
Helen holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with distinction.
Areas of Expertise
- Integrated marketing strategy and campaign execution
- Social media and influencer marketing
- Brand management and product launches
- Strategic partnerships and business development
- Digital marketing and e-commerce optimization
- Omnichannel customer engagement
Professional Impact
As a recognized thought leader in the beauty and wellness industries, Helen has been active in driving industry conversations and initiatives. She is the host of the "Make Time Movement" podcast, which focuses on women's brain health and personal empowerment. Additionally, she serves as an advisory board member for several industry associations, providing strategic guidance and insights to help shape the future of the market.
Conclusion
With her deep industry knowledge, strategic vision, and proven track record of driving successful marketing and partnership initiatives, Helen Christoni is a valuable asset to AirDoctor, AquaTru, and the broader consumer products industry. Her versatile skill set and commitment to innovation position her as a driving force in the market, poised to continue her trajectory of excellence and leadership.
