Professional Summary
Professional Overview
Helen Nightingale is a seasoned marketing and ecommerce executive with over a decade of experience driving growth and innovation across the retail and consumer goods industries. As the Head of Marketing & Ecommerce at SUMMERSALT, she is responsible for leading the brand's integrated marketing strategy, digital transformation, and omnichannel customer experience.
Experience Summary
Current Role
In her current role at SUMMERSALT, Helen oversees the company's marketing, advertising, and ecommerce operations. She is instrumental in shaping the brand's digital presence, optimizing the online customer journey, and leveraging data-driven insights to enhance marketing effectiveness. Under her leadership, SUMMERSALT has seen significant increases in website traffic, online sales, and customer engagement.
Career Progression
Prior to joining SUMMERSALT, Helen served as a Digital Growth Consultant at RJK Project, where she provided strategic guidance to clients in the retail and consumer goods sectors. She has also held senior positions at leading brands, including Director of Integrated Media at WITHIN, Vice President of Ecommerce at Draper James, and various roles at Nordstrom, where she honed her expertise in financial analysis, marketing operations, and ecommerce strategy.
Academic Background
Helen holds a Bachelor of Arts degree in Communication from the University of Pennsylvania, where she also served as the Campus Events Manager, showcasing her exceptional organizational and leadership skills.
Areas of Expertise
- Integrated marketing strategy and execution
- Ecommerce optimization and digital transformation
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
- Omnichannel customer experience design
Professional Impact
Throughout her career, Helen has demonstrated a proven track record of driving measurable results. At Draper James, she led the successful implementation of a new ecommerce platform, resulting in a 25% increase in online sales. At Nordstrom, she played a pivotal role in developing innovative marketing campaigns that contributed to a 15% year-over-year growth in brand awareness.
Conclusion
With her extensive experience, strategic mindset, and passion for driving digital innovation, Helen Nightingale is poised to make a significant impact in her role as Head of Marketing & Ecommerce at SUMMERSALT. Her expertise in leveraging data-driven insights, fostering cross-functional collaboration, and delivering exceptional customer experiences positions her as a valuable asset in propelling the brand's continued growth and success.
