Professional Summary
Professional Overview
Helen Smith is a seasoned Digital Marketing professional with a strong track record of driving impactful marketing strategies and delivering measurable results. With expertise in a range of digital channels, she excels at leveraging data-driven insights to optimize campaigns and enhance online visibility for her clients.
Experience Summary
Current Role
As the Digital Marketing specialist at EdPlace, Helen is responsible for developing and executing comprehensive digital marketing plans to promote the company's educational products and services. She collaborates closely with cross-functional teams to devise innovative digital marketing initiatives that engage the target audience and drive conversions. Through her strategic approach and analytical mindset, Helen has consistently delivered impressive results, contributing to the company's growth and brand recognition.
Career Progression
Prior to her current role, Helen held various marketing positions, steadily advancing her career and honing her digital marketing skills. As the Channel Marketing Manager at Ruler Analytics, she played a crucial role in driving the company's channel partner program, fostering strong relationships and developing marketing strategies to support partner success. Earlier in her career, she served as a Senior Digital Marketing Executive and Social Media Manager, where she demonstrated her ability to develop and implement effective social media campaigns, lead search engine optimization (SEO) initiatives, and manage digital advertising efforts.
Academic Background
Helen holds a Catalyst Digital and Creative Course from OH, where she gained a solid foundation in the latest digital marketing techniques and trends.
Areas of Expertise
- Search Engine Optimization (SEO)
- Social Media Marketing
- Digital Advertising (PPC, Display, Retargeting)
- Email Marketing
- Content Creation and Optimization
- Campaign Management and Optimization
- Data Analysis and Reporting
Professional Impact
Throughout her career, Helen has been instrumental in driving measurable growth and success for her clients and employers. As the Founder and Creator of Wandering Liverpool, she has leveraged her digital marketing expertise to build a thriving online presence and community, showcasing her versatility and entrepreneurial spirit.
Conclusion
With her proven track record, strategic mindset, and passion for digital marketing, Helen is poised to continue making a significant impact in the industry. She is committed to leveraging her extensive knowledge and experience to help organizations achieve their digital marketing goals and stay ahead of the curve in the ever-evolving landscape of online marketing.
