Professional Summary
Professional Overview
Helen Tanner is the Founder and CEO of Data³, a leading data analytics and consulting firm based in Bristol, England. With over 20 years of experience in the data and marketing industry, she is a seasoned expert in leveraging data-driven insights to drive business growth and transformation.
Experience Summary
Current Role
As the Founder and CEO of Data³, Helen is responsible for setting the strategic vision, overseeing operations, and leading a team of data analysts and consultants. Under her leadership, the company has established a strong reputation for delivering innovative data solutions that help clients optimize their marketing strategies, improve decision-making, and achieve their business objectives.
Career Progression
Prior to founding Data³, Helen held several senior marketing and data-focused roles at Computershare UK and AXA Wealth. As the Marketing Director at Computershare UK, she spearheaded the development and implementation of successful marketing campaigns that contributed to the company's growth. At AXA Wealth, she served in various leadership positions, including Head of Brand & Campaigns and Head of Marketing Communications, where she played a pivotal role in strengthening the company's brand presence and driving effective marketing initiatives.
Earlier in her career, Helen gained valuable experience as a Product Marketing Manager and Communications Manager at the Met Office, where she honed her skills in data analysis, product marketing, and stakeholder management.
Academic Background
Helen holds a Bachelor's degree in Environmental Science from the University of Exeter, where she graduated with distinction.
Areas of Expertise
- Data analytics and business intelligence
- Marketing strategy and campaign management
- Digital transformation and technology integration
- Stakeholder management and cross-functional collaboration
- Strategic planning and organizational leadership
Professional Impact
Under Helen's leadership, Data³ has become a trusted partner for numerous organizations, helping them unlock the full potential of their data to drive measurable business outcomes. Some of her notable achievements include:
- Developing and implementing data-driven strategies that have resulted in a 25% increase in marketing ROI for clients
- Leading the successful digital transformation of a major financial services company, resulting in a 30% improvement in operational efficiency
- Spearheading the launch of BoomBoard, a groundbreaking data visualization platform that has been adopted by clients across various industries
Conclusion
With her extensive experience, strategic vision, and proven track record of delivering data-driven solutions, Helen Tanner is a respected leader in the data and marketing industry. As the Founder and CEO of Data³, she continues to drive innovation and empower organizations to leverage the power of data to achieve their goals and stay ahead of the competition.
