Professional Summary
Professional Overview
Helena Andreso is the Head of Shopper and Professional Marketing at Kenvue, where she is responsible for driving effective shopper marketing strategies and strengthening commercial capabilities in the Spanish market. With extensive experience in the FMCG and pharmaceutical industries, Helena is a seasoned marketing and sales executive with a proven track record of delivering impactful results.
Experience Summary
Current Role
As the Head of Shopper and Professional Marketing at Kenvue, Helena is responsible for developing and implementing strategic shopper marketing initiatives to optimize the customer experience and drive revenue growth. She leads a team of marketing professionals and collaborates cross-functionally to ensure the successful execution of campaigns and the achievement of key performance metrics.
Career Progression
Prior to her current role, Helena held various leadership positions at Johnson & Johnson, where she demonstrated her expertise in shopper marketing, sales force excellence, and category management. As the Head of Shopper Marketing and Strategic Commercial Capabilities for Spain, she spearheaded innovative programs that enhanced the company's presence in the pharmacy and FMCG channels, resulting in increased market share and customer loyalty.
Earlier in her career, Helena gained valuable experience in the FMCG industry, serving as the Country Trade Marketing Lead at Unichips Spa and the Business Account Manager at Pescanova, where she honed her skills in brand activation, category management, and customer relationship management.
Academic Background
Helena holds a bachelor's degree in Business Administration from the University of Madrid, where she graduated with distinction.
Areas of Expertise
- Shopper marketing strategy and execution
- Commercial capabilities development
- Sales force effectiveness and training
- Category management and brand activation
- Customer relationship management
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Helena has consistently demonstrated her ability to drive business growth and improve commercial performance. At Johnson & Johnson, she led the implementation of a comprehensive sales force excellence program that resulted in a 15% increase in field productivity and a 20% improvement in customer satisfaction scores.
In her current role at Kenvue, Helena is focused on leveraging her expertise in shopper marketing and commercial capabilities to enhance the company's presence in the Spanish market and deliver exceptional value to customers.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Helena Andreso is a valuable asset to Kenvue, poised to make a significant impact in the company's shopper and professional marketing initiatives.
