Heloisa Helena

CEO & Founder

Heloisa Helena is an accomplished business leader with extensive experience in the agribusiness and hospitality industries. As the CEO and Founder of Da Roça Pra Porta Startup do Agro and the Founder of Santo Oficio Rock Bar, she has demonstrated a proven track record of driving innovation, fostering growth, and making a significant impact in her respective fields.

Professional Overview

Heloisa Helena is a versatile and strategic-minded executive with expertise in sales, business development, and entrepreneurship. She is known for her ability to identify market opportunities, develop effective business strategies, and lead cross-functional teams to successful outcomes.

Experience Summary

Current Roles

CEO & Founder, Da Roça Pra Porta Startup do Agro (2020-Present)

Spearheaded the launch and growth of a successful agribusiness startup, leveraging technology and innovative solutions to streamline supply chain operations and improve market access for rural producers.

Established strategic partnerships with key industry players, driving collaborative initiatives that enhance the efficiency and sustainability of the agribusiness sector.

Oversees the day-to-day operations, strategic planning, and financial management of the startup, ensuring its continued growth and market leadership.

Founder, Santo Oficio Rock Bar (2022-Present)

Conceptualized and founded a vibrant rock bar in Belo Horizonte, catering to the city's music enthusiasts and nightlife scene.

Responsible for developing the bar's brand identity, curating the music programming, and managing the overall operations to deliver a unique and engaging customer experience.

Career Progression

Regional Sales Manager, Funpresp (2014-2018)

Spearheaded the regional sales strategy and managed a team of sales professionals, driving significant growth in market share and revenue.

Developed and implemented effective sales and marketing campaigns, leveraging data-driven insights to identify and capture new business opportunities.

Fostered strong relationships with key stakeholders, including clients, partners, and industry influencers, to enhance the company's brand visibility and reputation.

Academic Background

Heloisa Helena holds a Bachelor's degree in Business Administration from the Universidade Federal de Minas Gerais, where she graduated with distinction.

Areas of Expertise

Agribusiness strategy and operations

Startup management and entrepreneurship

Sales and business development

Relationship management and stakeholder engagement

Financial management and strategic planning

Professional Impact

Recognized as a thought leader in the agribusiness sector, regularly contributing to industry publications and events.

Actively involved in community initiatives, leveraging her expertise to support the growth and development of local businesses and startups.

Consistently demonstrates a commitment to sustainability and social responsibility, incorporating these principles into the operations of her ventures.

Conclusion

Heloisa Helena's impressive career trajectory, entrepreneurial spirit, and industry-leading expertise position her as a valuable asset to any organization or venture she is involved with. Her unwavering dedication to driving innovation, fostering growth, and making a positive impact in the agribusiness and hospitality sectors make her a compelling leader and a valuable partner for businesses seeking to achieve sustainable success.