Hen Amartely

Director of Product Marketing
Israel

Professional Overview

Hen Amartely is an experienced product marketing professional with a strong background in the technology industry. As the Director of Product Marketing at DoControl, he is responsible for driving the company's go-to-market strategy, product positioning, and market expansion initiatives.

Experience Summary

Current Role

Director of Product Marketing, DoControl (2023-09-01 to Present)

• Developing and implementing comprehensive product marketing strategies to drive customer acquisition, retention, and revenue growth for DoControl's cloud security solutions.

• Collaborating cross-functionally with product, sales, and marketing teams to ensure seamless integration of marketing campaigns and product messaging.

• Leveraging data-driven insights to inform product roadmap and optimize marketing activities, resulting in a 25% increase in lead generation within the first six months.

• Representing DoControl at industry events and conferences, positioning the company as a thought leader in the cloud security space.

Career Progression

Director of Product Marketing, Panorays (2022-08-01 to 2023-09-01)

• Spearheaded the rebranding and repositioning of Panorays' product portfolio, leading to a 20% increase in website traffic and a 15% improvement in conversion rates.

• Developed and executed successful go-to-market strategies for new product launches, contributing to a 30% year-over-year revenue growth.

• Collaborated with cross-functional teams to enhance the company's product roadmap and align marketing initiatives with customer needs.

Senior Product Marketing Manager, Panorays (2021-01-01 to 2022-08-01)

• Drove the creation and delivery of compelling product messaging, content, and thought leadership assets to support the company's sales and marketing efforts.

• Conducted market research and competitive analysis to identify new growth opportunities and inform product strategy.

• Played a key role in the development and launch of Panorays' enterprise-level risk management platform, which resulted in a 40% increase in average deal size.

Academic Background

Hen holds a Bachelor of Science (B.Sc.) degree in Economics and Management from the Interdisciplinary Center (IDC) Herzliya, where he graduated with honors.

Areas of Expertise

• Product marketing strategy and execution

• Go-to-market planning and launch management

• Competitive intelligence and market analysis

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance optimization

Professional Impact

• Developed and executed successful marketing campaigns that contributed to significant revenue growth and market share expansion for previous employers.

• Recognized as a thought leader in the cloud security industry, regularly invited to speak at industry events and conferences.

• Demonstrated ability to drive product positioning and messaging that resonates with target customers, resulting in improved lead generation and sales pipeline.

Conclusion

With his extensive experience in product marketing, Hen Amartely is a valuable asset to DoControl, where he continues to drive the company's growth and market leadership through innovative marketing strategies and data-driven decision making. His deep understanding of the technology industry and proven track record of delivering impactful results make him a sought-after product marketing expert.