Henry Liu

Chief Marketing Officer

Professional Overview
Henry Liu is an accomplished Chief Marketing Officer with extensive experience in the luxury goods and beauty industries. He brings a unique blend of strategic marketing expertise, brand stewardship, and global business leadership to his current role at De Beers London.

Experience Summary

Current Role
As the Chief Marketing Officer at De Beers London, Henry is responsible for crafting and executing innovative marketing strategies that drive brand awareness, customer engagement, and sales growth across international markets. He has been instrumental in elevating the brand's positioning, strengthening its digital presence, and fostering deeper connections with high-net-worth consumers.

Career Progression
Prior to joining De Beers, Henry held senior marketing roles at prestigious companies such as Tiffany & Co., The Estée Lauder Companies, and Procter & Gamble Prestige Beauty. He has a proven track record of leading successful brand revitalization initiatives, launching new product lines, and implementing effective omnichannel marketing campaigns.

Throughout his career, Henry has demonstrated strong strategic thinking, creative problem-solving, and a deep understanding of customer behavior and preferences. He has consistently delivered measurable results, driving significant revenue growth and market share gains for the brands he has represented.

Academic Background
Henry holds a Bachelor of Business Administration degree from the University of California, Berkeley, with a concentration in Marketing and International Business.

Areas of Expertise

• Luxury goods and beauty brand management

• Integrated marketing strategy and campaign development

• Digital and social media marketing

• Consumer behavior and market research

• Global business expansion and market entry

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Tiffany & Co., Henry led the successful global launch of the "T1" jewelry collection, which contributed to a 12% increase in the brand's overall sales. At The Estée Lauder Companies, he spearheaded the development and international rollout of a new skincare brand, which garnered numerous industry accolades and a 20% market share in its target segments.

Conclusion
With his extensive experience, strategic vision, and proven track record of success, Henry Liu is a dynamic marketing leader who is poised to drive continued growth and innovation for De Beers London. His deep understanding of the luxury goods and beauty industries, combined with his exceptional marketing expertise, make him a valuable asset to the company and its global clientele.